How a plug-in to simplify Salesforce is empowering neurodiverse people worldwide

If you work in sales, your CRMs, or customer relationship managers, run your life. And among the most notable CRMs, Salesforce is the biggest. Still, the process of using this necessary tool puts many sales people in a cold sweat on a routine basis. What’s more, if you’re among the roughly 20% of the population who identifies as neurodivergent, and living with a condition like ADHD, dyslexia, or somewhere on the autism spectrum, the daily tasks associated with CRMs become even more challenging.

So when two engineers decided to find a fix for complicated CRMs, the program they created – Scratchpad – also ended up becoming a lifehack for the neurodiverse users, everywhere.

In this episode, host Ilana Strauss finds out why Scratchpad’s founders decided to take on the challenge of simplifying Salesforce, how they connected with the neurodiverse community for help, and when they realized that designing products around the different ways people think made the outcomes exponentially better.

You’ll hear from Scratchpad’s co-founder and CEO Pouyan Salehi, and Cyrus Karbassiyoon, the company’s co-founder and Chief Technical officer, as well as Tarun Malik, an account executive for TouchBistro, a point-of-sale system for restaurants. Malik has ADHD, and is one of many neurodiverse sales people regularly using and providing feedback to Scratchpad.

When It Clicked is an original podcast from ClickUp. For a transcript of this episode and other extras, check out When It Clicked - Scratchpad.