Jeff "Trip" Tripician, CEO, Meatable – A Shared Plate: Shaping a sustainable future for the meat industry through partnership
02/12/25 • 31 min
Summary:
In some industries, new players try to shake things up by breaking them down. But in sectors like food, where traditions run deep and habits are hard to change, collaboration can be a far more palatable strategy and can be leveraged to create scalable, sustainable solutions. Today's guest is doing just that, using decades of industry expertise to partner with key players, tackle global challenges, and redefine what’s possible for the future of food.
Jeff "Trip" Tripician is the CEO of Meatable, a Dutch biotech company dedicated to the development of cultivated meat products. Trip is an industry veteran with more than 25 years of experience in the organic and natural meat industry in the U.S.
He most recently served as CEO of Grass Fed Foods and, prior to that, as President of Perdue Premium Meat Company. Trip also brings extensive experience across the U.S. meat market with deep expertise in the U.S. supply chain, marketing of sustainable meat products, fundraising, and M&A. In fact, at Grass Fed Foods, Trip orchestrated a successful merger between Teton Waters Ranch and SunFed Ranch, which positioned the company as the foremost regeneratively focused grass-fed beef platform in the U.S.
During his time at Perdue Premium Meat Company, he spearheaded the company's growth and premium meat brands, such as Niman Ranch and
Coleman Natural, among others. Notably, he oversaw the acquisition and integration of Panorama Organic Grass-fed Meats and Alexander & Hornung.
In this episode, Trip shares how his background in the traditional meat industry shaped his work at Meatable. We dive into the cultivated meat-making process and the nuances of producing different cuts and types of meat. Trip also discusses the challenges the industry is facing, from scaling production and licensing to food security and navigating regulatory hurdles.
Highlights:
- Trip's history in the meat industry and journey into cultivated meat (3:34)
- Trip describes what drew him to his role at Meatable (4:51)
- Population growth and the increasing global demand for meat (6:40)
- How investor mindset in cultivated meat has changed over time (7:49)
- The science behind cultivating different cuts of meat (9:53)
- Current cultivated meat projects and innovations at Meatable (12:04)
- Meatable's business model and how it has evolved (14:26)
- Public reception to cultivated meat and industry hurdles (17:57)
- Trip describes the value of spreading awareness and education about cultivated meat (22:39)
- Future scalability and current field economics (25:16)
Links:
Jeff Tripician on LinkedIn
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].
Summary:
In some industries, new players try to shake things up by breaking them down. But in sectors like food, where traditions run deep and habits are hard to change, collaboration can be a far more palatable strategy and can be leveraged to create scalable, sustainable solutions. Today's guest is doing just that, using decades of industry expertise to partner with key players, tackle global challenges, and redefine what’s possible for the future of food.
Jeff "Trip" Tripician is the CEO of Meatable, a Dutch biotech company dedicated to the development of cultivated meat products. Trip is an industry veteran with more than 25 years of experience in the organic and natural meat industry in the U.S.
He most recently served as CEO of Grass Fed Foods and, prior to that, as President of Perdue Premium Meat Company. Trip also brings extensive experience across the U.S. meat market with deep expertise in the U.S. supply chain, marketing of sustainable meat products, fundraising, and M&A. In fact, at Grass Fed Foods, Trip orchestrated a successful merger between Teton Waters Ranch and SunFed Ranch, which positioned the company as the foremost regeneratively focused grass-fed beef platform in the U.S.
During his time at Perdue Premium Meat Company, he spearheaded the company's growth and premium meat brands, such as Niman Ranch and
Coleman Natural, among others. Notably, he oversaw the acquisition and integration of Panorama Organic Grass-fed Meats and Alexander & Hornung.
In this episode, Trip shares how his background in the traditional meat industry shaped his work at Meatable. We dive into the cultivated meat-making process and the nuances of producing different cuts and types of meat. Trip also discusses the challenges the industry is facing, from scaling production and licensing to food security and navigating regulatory hurdles.
Highlights:
- Trip's history in the meat industry and journey into cultivated meat (3:34)
- Trip describes what drew him to his role at Meatable (4:51)
- Population growth and the increasing global demand for meat (6:40)
- How investor mindset in cultivated meat has changed over time (7:49)
- The science behind cultivating different cuts of meat (9:53)
- Current cultivated meat projects and innovations at Meatable (12:04)
- Meatable's business model and how it has evolved (14:26)
- Public reception to cultivated meat and industry hurdles (17:57)
- Trip describes the value of spreading awareness and education about cultivated meat (22:39)
- Future scalability and current field economics (25:16)
Links:
Jeff Tripician on LinkedIn
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].
Previous Episode
Chuck Davis, Chairman & CEO, Prodege – Data Done Differently: Building a consumer insights platform that thrives through change
Summary:
When it comes to running a business, data insights are invaluable, but that data has to come with meaningful action. You need to be willing to evolve alongside your customers and constantly refine your approach to meet their needs. Today’s guest has mastered this balance, building a platform that drives engagement, growth, and innovation at scale.
Today, we're sitting down with Chuck Davis, Chairman and CEO of Prodege. Chuck's business journey began by creating a sports newsletter in middle school that caught the attention of NFL Commissioner Pete Rozelle. He went on to earn degrees from Brown University and then Harvard Business School. Afterward, he embarked on a career that would shape the digital landscape. Chuck started in publishing, working for Time, Inc. and TV Guide before becoming the Walt Disney Company's first President of E-Commerce in 1996, where he launched pivotal online platforms like Disneystore.com and ESPNstore.com.
Chuck's career progressed as he led Shopzilla, formerly known as Bizrate.com, through its acquisition in 2005 and transformed Fandango into a leading entertainment website. For the last 10 years, he has built Prodege into a cutting-edge marketing and consumer insights platform.
In this episode, Chuck explores how adaptability and customer focus have shaped Prodege’s success, from harnessing gamification to leveraging AI for innovation. He also shares his approach to leading through change and building a company culture that drives lasting impact.
Highlights:
- Chuck remembers the early days of the internet and the digitalization of brands (3:18)
- Prodege's background, and what makes their platform unique (6:54)
- Prodege's approach to data privacy (11:07)
- Chuck's strategy for navigating business cycles and economic fluctuation (12:17)
- Chuck describes Prodege's current platform features and how the site has evolved (14:56)
- How Prodege adapts alongside changing data regulations (16:30)
- How Prodege maintains quality in their consumer insights (19:36)
- Chuck discusses how Prodege is incorporating AI into their platform internally and externally (21:07)
- Current innovations and plans for the future of the platform (23:30)
- Growth and acquisition opportunities (25:43)
- How Prodege maintains company culture amid acquisitions and expansion (27:33)
Links:
Chuck Davis on LinkedIn
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].
Next Episode
Kent Collier, Founder & CEO, Octus – Prioritizing Progress: How Octus built a market leader in credit intelligence by filtering out the noise
Summary:
Getting ahead begins with a sharp focus on recognizing problems and finding better solutions than anyone else. But staying ahead requires something more: the ability to adapt, evolve, and lead as the stakes grow. Today’s guest didn’t just solve a problem; he built a system so indispensable it’s reshaped how an entire industry operates.
Kent Collier is the Founder and CEO of Octus (formerly Reorg), a credit intelligence and data provider for the world's leading buy-side firms, investment banks, law firms, and advisory firms. Kent's experience as a research analyst at firms like Millennium Partners, Catalyst Investment Management, Assurant Asset Management, and Babson Capital refined his expertise in high-yield distressed debt and special situations.
As a passionate innovator in data science and generative AI, Kent has put Octus at the forefront of cutting-edge technologies that fuel decisive actions across financial markets.
In this episode, Kent shares how Octus evolved from a niche solution into a category leader in data intelligence. He explains how AI is transforming workflows and shaping the future of data management. Kent also discusses the discipline required to scale effectively and stay ahead in a rapidly evolving industry.
Highlights:
- Spotting a gap in the marketplace and founding Octus (2:50)
- Company scale and customer base (4:36)
- Kent describes what sets Octus apart from competitors in the field (5:50)
- Market runway and growth projection (7:33)
- Kent discusses the decision to rebrand the company (9:16)
- Bridging Kent’s work in finance with technology (10:47)
- Initial challenges when founding the company (11:50)
- Kent describes his management style (13:40)
- How the team at Octus is implementing AI (16:13)
- Kent's short-term predictions for the private equity market (19:42)
- Octus' expansion opportunities (22:13)
- Kent's approach to M&A (23:32)
- Kent talks about the Good Words Foundation (25:32)
Links:
Kent Collier on LinkedIn
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/welcome-to-the-arena-from-icr-conversations-with-todays-innovators-and-419369/jeff-trip-tripician-ceo-meatable-a-shared-plate-shaping-a-sustainable-84078208"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to jeff "trip" tripician, ceo, meatable – a shared plate: shaping a sustainable future for the meat industry through partnership on goodpods" style="width: 225px" /> </a>
Copy