#284 - Social Media Trends for 2022: What You Need to Know with Andréa Jones

01/11/22 • 59 min

Trying to level up your social media presence this year? In this episode, Emily of Being Boss chats with social media strategist Andréa Jones about the social media trends for 2022. They discuss what people are engaging with most, and how to stay on top of social media trends while still showing up authentically. They also explain what creative business owners can do to make the most of their social media marketing strategies.
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01/11/22 • 59 min

3 Listeners

Welcome to Almanac - #284 - Social Media Trends for 2022: What You Need to Know with Andréa Jones

Transcript Summary

In episode #284 of the podcast, host Emily Thompson discusses the importance of creating a business plan and CEO days for the year ahead. Joined by social media strategist Andrea Jones, they delve into the ever-evolving landscape of social media marketing and its impact on small businesses. They highlight the rise of imperfection and authenticity in content, with platforms like TikTok fostering genuine human connections. The episode covers various trends, such as interactive content being rewarded, the emphasis on quality engagement over vanity metrics, and the need for platform-specific content. They also explore the growing acceptance of longer-form video content on mobile devices, along with the integration of social elements on platforms like Pinterest and YouTube. Overall, this episode offers valuable insights on social media trends for 2022, providing practical advice for business owners and entrepreneurs looking to navigate the digital landscape successfully.

Transcript

Emily Thompson00:00:02.390

Do you have a plan for your business in 2022 yet? If not, it's time to get it on your calendar. What exactly your CEO day. CEO days are the days you set aside to focus on creating and holding that big picture vision so that the work you do every other day is truly aligned with where you want to go. And as we switch over to a new year, it's the perfect time to host your big beginning of the year CEO day to align with your vision and make a pl

#284 - Social Media Trends for 2022: What You Need to Know with Andréa Jones Top Questions Answered

How is Instagram planning to change its feed?

Instagram is planning to go back to a version of a chronological feed.

What type of content is LinkedIn rewarding?

LinkedIn is rewarding interactive content, such as polls, that encourage engagement and deeper conversations.

What changes are platforms like Twitter seeing in conversations?

Platforms like Twitter are seeing a shift towards threaded tweets and deeper conversations.

What should creative business owners focus on in terms of content?

Creative business owners should focus on micro video content, showcasing their process or adding personality to their brand.

What are CEO days?

CEO days are days set aside to focus on creating and holding big-picture vision for businesses.

What is the rise of TikTok bringing to social media content?

The rise of platforms like TikTok has brought a resurgence of imperfect and authentic content.

What has Pinterest introduced to increase user engagement?

Pinterest has introduced idea pins, which are similar to TikTok and have increased user engagement on the platform.

How is Instagram becoming more search engine optimized?

Instagram is becoming more search engine optimized, with Instagram posts even appearing as the top search results on Google at times.

What platform remains dominant for long-form video content?

YouTube remains dominant for long-form video content and offers searchability.

What is the trend in social media content shifting towards?

The trend in social media is shifting away from showcasing perfection and towards embracing imperfection, as personal and relatable content performs better.

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