Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More

The ultimate goal of SEO is to capture buyers through search.
This means being found when a buyer is searching for commercial keywords that relate to your business.
Being found for these keywords is critical for your website to generate pipeline.
In this episode of Websites Decoded, Phil breaks down the connected website tactics to rank for high-intent, commercial-keywords.
Tune in to learn how to rank for high-intent, commercial keywords - the key to more qualified traffic and increased website conversions.

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In this episode, Phil takes us through the crucial steps to craft a B2B website that actively fuels your sales pipeline.

Phil dives deep into practical tips, placing the buyer at the forefront of your decision-making process. He talks through the essential elements of website structure, content creation, and user experience, ensuring a seamless journey for your buyers.

Whether you're revamping an existing website or starting from scratch, this episode delivers actionable insights to improve the demand generation potential of your website.

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Click here to submit your website for review.
Welcome to Site Submissions!
In this series, we explore your websites and their demand generation potential.
We'll break down your messaging, design, user experience (UX), and functionality, highlighting what works and what could be improved.
Phil, with over 13 years of real-world experience in B2B websites, will give you practical recommendations based on research and experience.
In this Site Submissions episode, we're taking a close look at the www.flowforma.com website.
Watch the video to see our analysis.
00:00 Intro
00:28 Homepage hero
06:18 Homepage sections
11:25 Footer
15:03 Navigation
18:46 Product page
24:50 Blog
31:55 Resources
33:54 Free trial page
36:12 Summary

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As business needs and technologies evolve, so too do B2B website designs.
In this Websites Decoded episode, Phil looks at key website trends for this year and whether they help or hurt businesses:
He discusses:

• The rise of AI in website design
• The popularity of glossy, flashy designs brimming with rich visuals
• Dark-themed websites

Phil cuts through the hype, analysing real website value. Smart companies will adopt trends that drive business results, not chase temporary fads.

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Website accessibility is a topic that gets talked about a lot, but often gets overlooked in website design and development. However, it's actually a crucial element - not just for inclusion - but also for SEO and reaching the widest possible audience.

In this episode, Phil breaks down exactly what website accessibility means, the different types like screen reader accessibility, captions for videos, alt text for images, colour contrast, and more. He'll explain how making a website accessible improves usability and findability in search engines. Most importantly, he discusses why accessibility matters - to provide equal access and inclusion for all users, regardless of ability.

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