Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More

Have you invested in upgrading your website?
It's essential to understand the return on that investment. In this episode of Websites Decoded, Phil reveals the critical metrics you need to analyze to track your site's performance after making changes.
He introduces one simple yet powerful metric that could be the cornerstone of your website's commercial success. Whether you're a business owner or a marketer, this episode will equip you with the knowledge to ensure your web investments pay off.

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Your product pages are critical. Visitors use them to research whether your product is worth buying or not. So, your pages must convey the right information that convinces your prospects that your product is worth investing in.
In this episode of Websites Decoded, Phil covers the key elements of effective product page design that will engage and convert visitors.

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Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website.
In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marketing budget towards your company's website to drive better results. He explores how much more businesses should realistically invest in their websites to maximise their impact.
Tune in to understand why your website plays a vital role in converting website visitors into paying customers, and how dedicating the proper level of investment can substantially boost your website's performance, sales, and overall business growth.

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When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA).
They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA from a simple sitemap, providing tangible examples of companies that nailed their IA to help visitors effortlessly find what they need. Whether you're building a new site or reorganising existing content, tune in for an insightful master-class on leveraging IA to improve user experience.

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Knowing exactly when to redesign your website can be tricky to pin down.
In this episode, Phil explores the key events and changes that should trigger a website redesign, from business growth to shifting customer needs.
Learn how to spot the right moment for your business and understand what signals indicate it's time for a meaningful update. While gradual improvements have their place, discover when a more comprehensive redesign makes strategic sense.

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