Web 2.5 - Kit Codik, Liquid Collections: Bringing Web3 to Wines & Spirits

Kit Codik, Liquid Collections: Bringing Web3 to Wines & Spirits

04/25/23 • 41 min

How could the blockchain bring new capabilities to the beverage / alcohol industry
This week, our guest on Web 2.5 is Kit Codik, the Founder and CEO of Liquid Collections, a web3-powered wine and spirits platform.
Kit is a serial entrepreneur with three decades of operating and investing experience across wine and spirits, media, structured finance, venture capital, consumer tech, and apparel industries. Notably, he served as the Founder and CEO of Liquor.com for over a decade before jumping into web3 to launch Liquid Collections.
Liquid Collections began as a platform that democratized access to starting a new alcohol brand. He worked with existing communities, from Lil Nouns to Meta Angels to Carly Reilly’s Overpriced JPEGs, to go to market with branded bottles. He’s now leveraging the Liquid Collections platform to help traditional beverage brands build new programs that drive brand loyalty and gather 1st party data.
On today’s episode, Kit shares his experience in the beverage and alcohol world, his vision for Liquid Collections, and some of the learnings and pivots that he and his team are making along the way.
Show Notes:
0:00 Episode announcement
0:36 Show intro
1:20 Kit's intro and career prior to web3
3:00 Kit's experience at Liquor.com and interest in the beverage world
5:06 The idea for Liquid Collections
9:03 The vision for Liquid Collections
14:36 The first community
17:54 How Fallen Angel Tequila was created
19:47 Understanding who can buy Fallen Angel Tequila
21:43 Sponsored message from Hang
23:34 OPJ with Carly Riley & Amber Vittoria
26:44 The meaning behind OPJ's name
36:12 What Kit is working on and excited about
39:49 Shill
40:22 Wrap-up
40:40 Closing
Show Resources:
Kit on Twitter: https://twitter.com/kitcodik/with_replies
Kit on Instagram: https://www.instagram.com/kitcodik/?hl=en
Kit on LinkedIn: https://www.linkedin.com/in/kcodik/
Liquid Collections on the web: https://liquidcollections.com/
Liquid Collections on Twitter: https://twitter.com/LiquidCol
Liquid Collections on Instagram: https://www.instagram.com/liquidcollections/
Liquid Collections on LinkedIn: https://www.linkedin.com/company/liquid-collections/
Show Sponsor:
Hang.xyz: https://www.hang.xyz/

Show Website:
https://www.web2point5.io
Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe
Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)
DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

Previous Episode

Sam West, Mars: Unlocking Brand Value via Web3-Enabled Programs

What value does a large global CPG company see with web3 technology?
This week, our guest on Web 2.5 is Sam West, the Senior Global Marketing Manager of Web3 at Mars.
In her role, Sam explores the transformational opportunities that web3 can unlock for Mars Pet Nutrition brands. She leverages the Metaverse, NFTs, Blockchain, and AI to accelerate Mars’ purpose and make the world a better place for pets.
Through her role, Sam has helped launch an NFT-enabled membership community working to restore coral reefs through Sheba’s Hope Grows program and helped Pedigree drive pet adoptions with an interactive metaverse experience called the Fosterverse.
On today’s episode, Sam shares her background and journey into web3, some of Mars’ big tech-enabled programs, and the value a global CPG brand sees in investing in these spaces.
Show Notes:
0:00 Episode announcement
0:30 Show intro
1:40 Sam's intro and career prior to Web3
3:36 Sam's web3 alias
5:33 All about Mars
7:02 Sam's role at Mars and integrating web3
8:07 An overview of Hope Grows
11:04 The resources and teams involved in Hope Grows
13:14 Sponsored message from Hang
15:18 The tech that Sam explores and uses
17:54 Community decisions
19:28 Sheba's passion for the coral reef project
21:43 From cats to dogs
24:54 Pedigree’s Fosterverse
27:41 Sam's advice for builders
30:04 Shill
30:53 Wrap-up
31:08 Closing
Show Resources:
Sam on LinkedIn: https://www.linkedin.com/in/sammwest/
Mars on the web: https://www.mars.com/
Mars on Twitter: https://twitter.com/Marsglobal
Mars on Instagram: https://www.instagram.com/marsglobal/
Mars on LinkedIn: https://www.linkedin.com/company/mars/
Show Sponsor:
Hang.xyz: https://www.hang.xyz/

Next Episode

Sandy Carter, Unstoppable: Building Your Web3 Digital Identity

Have you ever wanted a universal username that serves as your login to the decentralized web?
This week, our guest on Web 2.5 is Sandy Carter, the COO and Head of Business Development at Unstoppable, a digital identity platform.
With an Unstoppable domain (e.g., Sandy.nft), you get a universal username that serves as your name, wallet address & login for web3.
In her role, Sandy is responsible for overseeing the day-to-day operations of Unstoppable, as well as driving strategic partnerships and growth opportunities for the company.
In today’s episode, we’ll discover what Unstoppable is, why someone might want a web3-powered domain name, and some of the market trends and themes that Sandy sees from her deep and active involvement in the world of web3.
Show Notes:
0:00 Episode announcement
0:33 Show intro
1:28 Sandy's intro and career prior to Web3
3:11 Unstoppable's elevator pitch
4:52 The wallet address and IP address analogy
6:35 Sandy's role at Unstoppable and use cases
8:56 Interoperable identities
10:24 Partnerships with Unstoppable
12:22 Sponsored message from Hang
14:03 New and upcoming partnerships
15:19 Growth-drivers at Unstoppable
16:30 How to message in a decentralized web
19:03 Upcoming themes and trends
22:10 The spaces that Sandy is contributing to and participating in
24:28 Sandy's shoutouts
25:59 Shill
26:56 Wrap-up
27:25 Closing
Show Resources:
Sandy on Twitter: https://twitter.com/sandy_carter
Sandy on LinkedIn: https://www.linkedin.com/in/sandyacarter/
Sandy on Instagram: https://www.instagram.com/sandy_carterfounder/?hl=en
Unstoppable on the web: https://unstoppabledomains.com/
Unstoppable on Twitter: https://twitter.com/unstoppableweb
Unstoppable on LinkedIn: https://www.linkedin.com/company/unstoppable-domains/
Unstoppable on Instagram: https://www.instagram.com/unstoppabledomains/
Show Sponsor:
Hang.xyz: https://www.hang.xyz/