Avery Akkineni, Vayner3: Unlocking Value for the World’s Most Iconic Brands

Why do big brands and IP owners enter the world of Web3? What have they hoped to get out of it? And what new trends and themes can we expect from them in 2023?

This week, on our Season 1 finale of Web 2.5, our guest is Avery Akkineni. Avery is the President of Vayner3, a Web3 consultancy that guides some of the world’s leading Web2 enterprises through their journey into Web3. Their services cover cryptocurrencies, NFT program development, immersive digital experiences (aka the metaverse), and more – and they work with some of the world's most iconic brands in the process. In addition to her role at Vayner3, Avery is also the co-host of a new Coindesk podcast called Gen C, covering how brands and marketers are using Web3 to experiment and transform their businesses.

In this episode, Avery will answer some of the world’s biggest Web 2.5 questions like why are all of these big Web2 brands investing in the Web3 game, what value they see in Web3, and what new trends we can expect in 2023.

Show Notes:

0:00 Season Finale Overview
1:02 Show Intro
2:22 Avery and Dana discuss being named one of Coindesk’s Most Influential for 2022
3:06 Avery introduces herself and Vayner3
4:36 Avery shares the types of client(s) that partner with Vayner3 and why
8:10 An overview of Vayner3’s use cases for brands in 2022
12:57 Avery explains what improves a brand’s chances of success
15:03 Avery shares her go-to-market strategies
16:59 Avery’s take on the crypto winter and the negative news cycles
19:30 The cultural and behavioral transformations of Web3
21:46 An overview of niche vs. mainstream adoption and how Web3 is inevitable
24:33 Vayner3’s predictions for Web3 in 2023
27:28 Avery’s shoutouts
29:02 Shill
29:54 Wrap-up
30:03 Closing

Show Resources:
Vayner3’s Website: https://vayner3.com/
Vayner3 on LinkedIn: https://www.linkedin.com/company/vayner3/
Vayner3 on Twitter: https://twitter.com/Vayner3
Vayner3 on Instagram: https://www.instagram.com/vayner3/
Avery Akkineni on LinkedIn: https://www.linkedin.com/in/averyakkineni/
Avery Akkineni on Twitter: https://twitter.com/avery_akkineni
Avery Akkineni on Instagram: https://www.instagram.com/avery.akkineni

Show Website:
https://www.web2point5.io
Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe
Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)
DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.