Wear Wag Repeat: From Passion to Profit in the Pet Industry

You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth.

In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business.

From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pet biz that loves you back. 💖

🎧 Hit play now to find out which business love language you need to focus on!

💌 Want more support growing your business? Join my membership community, Wear Wag Repeat Society, and get the tools, strategies, and support to make 2025 your best year yet!

Start your 2-week trial now: wearwagrepeat.com/society 🐾

A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now.

In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over!

3 emails you can send your pet industry list:

1) Sorry I've been MIA, here's what's new. Ask subscribers to reply and tell you whats new with them.

2) Re-use an email from your welcome sequence! I recently sent email #3 from mine and it performed really well. Don't have a welcome email sequence set up? I can do it for you with my new service, Leash Up Your Email Marketing.

3) Use voice to text to answer a question like, "What is something you recently saw someone doing with their pet that you couldn't believe they didn't know better?" I'm sure you have a response to that! Speak it into your phone and voila... email newsletter! Thank you to Sara Gillis for sharing this great copywriting hack on Episode 320.

For more support, accountability and personalized advice on how to grow your pet business online, join Wear Wag Repeat Society. That's the most affordable way to work with me and membership is open right now for Q3. Join us: wearwagrepeat.com/society

Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting!

Plus, more ideas for content you could be batching BEYOND social media.

This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how.

You’ll learn:

• ✔ How I use Google Docs + AI like ChatGPT to plan my content
• ✔ The affordable tools I use for podcast + YouTube recording
• ✔ A peek into my exact batching workflow (updated for 2025)
• ✔ How I repurpose my transcript into optimized content
• ✔ Why affiliate marketing should be part of your business strategy

🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society

🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems

TOOLS DISCUSSED:

• Castmagic*: https://www.castmagic.io/?via=tori
• Kit*: https://partners.convertkit.com/rea1u...
• Wear Wag Repeat Society: https://wearwagrepeat.com/society

*denotes affiliate links

Timestamped Overview

00:00 – Why I Batch Content (Lucy’s cancer story 💕) 01:09 – A Time-Saving Mindset Shift 02:16 – How I Batch Podcast Episodes 03:13 – Systems Beat Overwhelm 04:46 – How My Setup Has Evolved in 2025 06:12 – My Outline + Script Method 07:56 – My Current Recording Setup 09:18 – Editing Tips + What I Use 10:49 – Using CastMagic for Transcripts 11:46 – Generating Titles, Descriptions, and Thumbnails 13:58 – YouTube vs Audio Hosting 15:57 – Batching Email Newsletters (Kit Tips!) 17:11 – Making Recurring Income with Affiliates 18:58 – Seasonal Content You Can Reuse 20:58 – Join the Society for More Support!

Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover:

• Personal Updates: Catch up on what’s happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class 🥊 Hence all the boxing puns here!
• WWR Society Insights: Get the scoop on the latest resources available to my membership community, including a lesson on how to do a cold subscriber scrub and email subscriber survey sequences.
• Expert Tips: My guest expert on the podcast this month is Sara Gillis of What Sara Said. She shares advice on creating automated email sequences beyond the welcome series. That episode drops June 12th!
• Course Launches: The pet pros in my Course Creator Mastermind program are launching their courses this month! I'm so proud of what they've created and can't wait to see how the launches go!
• Resource Recap: A quick rundown of the fantastic email marketing resources I’ve shared this quarter, including interviews and lessons.

Don’t miss out on this KNOCKOUT episode filled with practical tips and expert advice to help you punch up your pet biz with email marketing! 🥊

Get on the waitlist to join Wear Wag Repeat Society for Q3: https://wearwagrepeat.com/society/

On this episode we’re getting real... talking about how important it is to be authentic and show the human side of being a dog influencer. Today’s guest talked to me about how she decided to document her dog mommming through social media and blogging, how she uses bookmarks to keep her growing to-do list organized and her tips on creating engaging Instagram stories.

The rest of the shownotes can be found at wearwagrepeat.com/podcast