How Embracing Risk Led to Multiple Successful Brands with Brandon Bruce

Brandon Bruce is the CEO and Co-Founder of Uncat, but he’s also a co-founder of multiple brands and businesses. On this episode of We Built This Brand, Brandon shares what drew him to serial entrepreneurship, and how he’s successfully scaled his approach to branding across multiple endeavors. Chris and Brandon explore the inherent risk of starting a business, and how permission-based marketing and relationship building are key when building up brand awareness.

Highlights:

(00:00) Intro

(01:10) Chris introduces Brandon, who is the CEO and Co-Founder of Uncat and a prolific Knoxville entrepreneur, and Brandon shares the story of how he and Chris met

(05:15) Brandon shares how he got started on his journey of founding multiple successful businesses and brands

(07:34) Why being an end user before developing a product for that end user is advantageous

(10:43) Brandon shares how he approached branding when he was first starting out with Cirrus Insight

(16:11) Chris and Brandon explore the importance of having a unique name and how to handle it when you encounter other brands with a similar name

(17:47) How Brandon made the choice to sell his first business, and the thought process behind that decision

(21:00) What Brandon did after successfully selling his first start-up

(24:19) How the projects Brandon took on during his break wound up developing into various brands and organizations

(32:10) Brandon shares what he’s working on at Uncat

(40:08) Chris and Brandon explore the power of permission-based marketing and relationship-building in marketing a brand

(45:38) The challenge of identifying which marketing strategies are most effective for promoting your brand

(52:45) The brands that Brandon is loving right now

Links Referenced:

• Uncat: https://www.uncat.com/
• Startup Knox: https://startupknox.com/
• KTech: https://www.knoxtech.org/
• Knoxville Entrepreneur Center: https://knoxec.com/
• Email: [email protected]