Episode 8 - Mastering Podcast Marketing: Artwork, Show Notes, and Searchability Strategies

09/04/24 • 11 min

In this episode, Jon dives into the marketing section of the podcast strategy workbook, covering key elements like podcast album artwork, show notes templates, keywords, hashtags, social media presence, web development, and email newsletters. He highlights the importance of creating eye-catching and on-brand podcast artwork to make a great first impression. Jon also emphasizes the role of show notes in communicating with listeners and explains how keywords and hashtags can enhance searchability. He concludes by offering different marketing strategies tailored to the type of podcast and encourages listeners to check out the show notes for more resources and to support the podcast.

Takeaways

Design podcast artwork that is eye-catching and aligns with your brand to make a strong first impression.
Use show notes to effectively communicate important information to your listeners.
Leverage keywords and hashtags to improve your podcast's searchability and categorization.
Tailor your marketing strategy based on the type of podcast, considering social media accounts, web development, and email newsletters.

Chapters
00:00 - Introduction to the Marketing Section of the Strategy Workbook
01:26 - Creating Eye-Catching Podcast Artwork
05:18 - Utilizing Show Notes for Effective Communication
07:48 - Improving Searchability with Keywords and Hashtags
09:43 - Marketing Strategies for Different Types of Podcasts
10:14 - Conclusion and Call to Action

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

09/04/24 • 11 min

Wayfare Podcast - Episode 8 - Mastering Podcast Marketing: Artwork, Show Notes, and Searchability Strategies

Transcript

Jon (00:01.676)
Hello everyone. And welcome back to another episode of the way fair podcast. Today we're going to be going over the marketing section of the strategy workbook for those who are just jumping in on this episode. We are working through the strategy workbook that my production agency provides for all of our clients. It's a free resource that you can utilize, review, redo every time you jump into a new season of your show. Anytime you want to start a new
show in general, we ar

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy