Episode 8 - Mastering Podcast Marketing: Artwork, Show Notes, and Searchability Strategies

09/04/24 • 11 min

In this episode, Jon dives into the marketing section of the podcast strategy workbook, covering key elements like podcast album artwork, show notes templates, keywords, hashtags, social media presence, web development, and email newsletters. He highlights the importance of creating eye-catching and on-brand podcast artwork to make a great first impression. Jon also emphasizes the role of show notes in communicating with listeners and explains how keywords and hashtags can enhance searchability. He concludes by offering different marketing strategies tailored to the type of podcast and encourages listeners to check out the show notes for more resources and to support the podcast.

Takeaways

Design podcast artwork that is eye-catching and aligns with your brand to make a strong first impression.
Use show notes to effectively communicate important information to your listeners.
Leverage keywords and hashtags to improve your podcast's searchability and categorization.
Tailor your marketing strategy based on the type of podcast, considering social media accounts, web development, and email newsletters.

Chapters
00:00 - Introduction to the Marketing Section of the Strategy Workbook
01:26 - Creating Eye-Catching Podcast Artwork
05:18 - Utilizing Show Notes for Effective Communication
07:48 - Improving Searchability with Keywords and Hashtags
09:43 - Marketing Strategies for Different Types of Podcasts
10:14 - Conclusion and Call to Action

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Takeaways

Design podcast artwork that is eye-catching and aligns with your brand to make a strong first impression.
Use show notes to effectively communicate important information to your listeners.
Leverage keywords and hashtags to improve your podcast's searchability and categorization.
Tailor your marketing strategy based on the type of podcast, considering social media accounts, web development, and email newsletters.

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Previous Episode

Episode 9 - Choosing the Right Avenue for Monetization

In this episode, Jon breaks down various monetization strategies for podcasts, offering practical tips on how to generate revenue based on the goals and structure of your show. He explores options like Patreon for community-driven podcasts and sponsorship deals for B2B-focused content. Jon also delves into ad placement, explaining the differences in value between pre-roll and post-roll ads. He encourages podcasters to engage with their audience and consider crowd involvement as a form of support. As the final episode of the first season, Jon invites listeners to reach out for more in-depth discussions on monetization strategies.

Takeaways

Monetization strategies should align with the specific goals and needs of your podcast.
Consider platforms like Patreon for community-driven shows and sponsorships for B2B podcasts.
Optimize ad placement and duration to maximize the value of your ads.
Engage your audience and explore ways to involve the crowd in supporting your podcast.
Reach out for more personalized guidance on podcast monetization.

Chapters
00:00 - Introduction and Disclaimer
02:53 - Exploring Different Monetization Avenues
06:48 - Understanding Ad Placement and Value
09:09 - The Power of Crowd Involvement
10:56 - Conclusion and Next Steps

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Next Episode

Episode 7 - Creating a Good Recording Environment

In this episode, Jon takes a practical approach to podcast technology, focusing on the essentials for clear recording and strong visibility. He recommends affordable solutions like using an iPhone as a webcam and the Samson Q2U microphone for high-quality audio. Jon also emphasizes the importance of setting up a good recording environment, such as a soft room with sound-absorbing materials, to enhance sound quality. Additionally, he touches on the benefits of working with an audio editor and offers his team's services for post-production. Throughout the episode, Jon encourages listeners to engage in conversation and ask questions to learn more about podcasting.

Takeaways

Prioritize clear recording and visibility when selecting your podcasting technology.
Affordable solutions, like using an iPhone for a webcam and the Samson Q2U microphone, can deliver professional results.
A good recording environment should include sound-absorbing materials for optimal audio quality.
An audio editor can significantly improve your podcast's post-production.
Jon’s team offers audio editing services for podcasters.
Engage with the community, ask questions, and participate in conversations to enhance your podcasting experience.

Chapters
00:00 - Introduction and Reminder
02:01 - Technology in Podcasting
04:25 - Affordable Options for Podcasting
09:18 - Creating a Good Recording Environment
11:19 - The Role of an Audio Editor
14:06 - Post-Production Work
16:21 - Technology as a Barrier of Entry
19:10 - Engaging in Conversation

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Wayfare Podcast - Episode 8 - Mastering Podcast Marketing: Artwork, Show Notes, and Searchability Strategies

Transcript

Jon (00:01.676)
Hello everyone. And welcome back to another episode of the way fair podcast. Today we're going to be going over the marketing section of the strategy workbook for those who are just jumping in on this episode. We are working through the strategy workbook that my production agency provides for all of our clients. It's a free resource that you can utilize, review, redo every time you jump into a new season of your show. Anytime you want to start a new
show in general, we ar