Episode 5 - The Benefits and Challenges of Weekly Releases

09/09/24 • 17 min

In this episode, Jon delves into podcast scheduling and frequency, exploring how often podcasters should release episodes and what factors should be considered when making this decision. He discusses the pros and cons of various release schedules, offering insights into the best days and times to publish episodes based on genre and target audience. Jon emphasizes the importance of consistency and reliability in establishing credibility and fostering a loyal audience. He also walks through a step-by-step guide to planning and scheduling episodes in advance for a smooth and timely release.

Takeaways

Choose your podcast release frequency based on your capacity to produce consistent content.
Weekly releases can increase downloads and credibility but may be hard to sustain with other commitments.
Bi-weekly releases offer a good balance between consistency and manageable workload.
Mondays and Fridays are ideal release days for personality-driven podcasts.
Publishing episodes early in the morning can engage listeners during their daily routines.
Planning episodes in advance ensures timely releases and reduces last-minute stress.
Consistency and reliability are essential for building trust and a dedicated listener base.

Chapters
00:00 - Introduction and Overview
02:24 - Determining the Frequency of Podcast Episodes
05:44 - Considering the Challenges of Weekly Releases
08:05 - Exploring Bi-Weekly Releases as an Alternative
11:23 - The Power of Releasing Episodes on Mondays and Fridays
14:14 - Working Backwards from the Release Date
17:11 - Building Credibility and a Loyal Listenership through Consistency

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

09/09/24 • 17 min

Wayfare Podcast - Episode 5 - The Benefits and Challenges of Weekly Releases

Transcript

Jon (00:01.574)
Hello and welcome to another episode of the Wayfair podcast. are listening to episode five and today we are going over podcast schedule. this is going to be a pretty, lengthy discussion, I believe just because there's a lot of questions that I tend to run into, you know, when is the right type of frequency that we should release? what time is appropriate for when we release and
yeah, it's, it's, it's a little bit more, an intense question that I usually run into when I, t

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