Episode 2 - Mastering Podcast Formatting

09/12/24 • 13 min

In this episode, Jon dives deep into the specifics of podcast creation, focusing on crucial elements such as podcast titles, timelines, descriptions, genres, and overall formatting. He stresses the importance of selecting a title that reflects the podcast’s essence and leaves a strong first impression. Jon also emphasizes the role of a well-crafted, concise description as your podcast’s elevator pitch, helping you attract new listeners. Throughout the episode, he shares practical tips and examples to guide podcasters in making these critical decisions effectively.

Takeaways

Select a podcast title that mirrors the content and makes a strong first impression.
Write a clear, concise podcast description to serve as an elevator pitch for potential listeners.
Identify the right genres and subgenres to categorize your podcast properly.
Follow formatting best practices to create a professional and engaging podcast experience.

Chapters
00:00 - Introduction and Overview
01:11 - Crafting an Effective Podcast Title
04:32 - Writing a Compelling Podcast Description
09:56 - Choosing the Right Podcast Genres
13:47 - Mastering Podcast Formatting
14:44 - Conclusion

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Takeaways

Select a podcast title that mirrors the content and makes a strong first impression.
Write a clear, concise podcast description to serve as an elevator pitch for potential listeners.
Identify the right genres and subgenres to categorize your podcast properly.
Follow formatting best practices to create a professional and engaging podcast experience.

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Previous Episode

Episode 3 - Exploring Different Podcast Formats

In this episode, Jon dives into the world of podcast formats, covering monologue, interview, and storytelling styles, as well as the importance of intro and outro scripts and the role of music in setting the tone. He discusses optimal podcast length based on format and highlights the significance of maintaining consistency and familiarity with the audience. Jon also shares examples of podcasts that inspire him and provides practical advice on choosing the right number of speakers per episode to fit your podcast's goals.

Takeaways

Choose a podcast format that suits your content: monologue, interview, storytelling, or a combination.
Crafting intro and outro scripts helps maintain consistency and builds familiarity with your audience.
Music is a powerful tool to create a consistent and memorable podcast experience.
For monologue podcasts, aim for a length of around 20 minutes to retain listener engagement.
For interview-style podcasts, a target length of 45-60 minutes works best.
The number of speakers should align with the goals and structure of each episode.
Draw inspiration from other podcasts that resonate with your style and vision.
Consistency and familiarity are essential to building a loyal audience.

Chapters
00:00 - Introduction and Overview
03:12 - Crafting Engaging Intro and Outro Scripts
05:11 - The Power of Music in Podcasting
07:31 - Determining the Ideal Podcast Length
10:26 - Choosing the Number of Speakers per Episode
12:38 - Finding Inspiration from Other Podcasts
15:24 - The Importance of Consistency and Familiarity

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Next Episode

Episode 1 - Serving Your Audience: Providing Value and Differentiation

In this episode, Jon discusses podcast ethos, including the mission statement, target demographic, and purpose. Jon emphasizes the importance of having a clear vision and purpose when starting a podcast. He also explores serving the audience and providing something different from other podcasts in the same genre. The ultimate goal of the podcast can vary, from making an income to serving as a creative outlet. Lastly, Jon encourages listeners to think about these aspects and offers examples throughout the episode.

Takeaways

- Having a clear vision and purpose is crucial when starting a podcast.- Understanding the target demographic helps create content that resonates with the audience.
- Providing something unique and differentiating from other podcasts in the same genre can attract listeners.
- The ultimate goal of a podcast can vary, from making an income to serving as a creative outlet.

Chapters
00:00 - Introduction: Exploring Podcast Ethos
02:59 - Why Do You Want to Start a Podcast?
07:24 - Defining Your Target Demographic
12:42 - Providing Something Different from Other Podcasts
16:59 - Setting Your Ultimate Goal
19:21 - Next Episode: Specifics and Genres

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Wayfare Podcast - Episode 2 - Mastering Podcast Formatting

Transcript

Jon (00:01.204)
Hello and welcome to episode two of the Wayfair recording podcast. today we are going over podcast specifics and the podcast genres for your show. So this should be pretty quick. It should be pretty, straightforward. feel like we're going over, I can look at the camera and tell you specifically what we are doing without, reviewing the whole book. this is a test and I'm already starting to forget what it is.
podcast title, the podcast timeline, the podcast description and