Episode 1 - Serving Your Audience: Providing Value and Differentiation

09/13/24 • 21 min

In this episode, Jon discusses podcast ethos, including the mission statement, target demographic, and purpose. Jon emphasizes the importance of having a clear vision and purpose when starting a podcast. He also explores serving the audience and providing something different from other podcasts in the same genre. The ultimate goal of the podcast can vary, from making an income to serving as a creative outlet. Lastly, Jon encourages listeners to think about these aspects and offers examples throughout the episode.

Takeaways

- Having a clear vision and purpose is crucial when starting a podcast.- Understanding the target demographic helps create content that resonates with the audience.
- Providing something unique and differentiating from other podcasts in the same genre can attract listeners.
- The ultimate goal of a podcast can vary, from making an income to serving as a creative outlet.

Chapters
00:00 - Introduction: Exploring Podcast Ethos
02:59 - Why Do You Want to Start a Podcast?
07:24 - Defining Your Target Demographic
12:42 - Providing Something Different from Other Podcasts
16:59 - Setting Your Ultimate Goal
19:21 - Next Episode: Specifics and Genres

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Takeaways

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Previous Episode

Episode 2 - Mastering Podcast Formatting

In this episode, Jon dives deep into the specifics of podcast creation, focusing on crucial elements such as podcast titles, timelines, descriptions, genres, and overall formatting. He stresses the importance of selecting a title that reflects the podcast’s essence and leaves a strong first impression. Jon also emphasizes the role of a well-crafted, concise description as your podcast’s elevator pitch, helping you attract new listeners. Throughout the episode, he shares practical tips and examples to guide podcasters in making these critical decisions effectively.

Takeaways

Select a podcast title that mirrors the content and makes a strong first impression.
Write a clear, concise podcast description to serve as an elevator pitch for potential listeners.
Identify the right genres and subgenres to categorize your podcast properly.
Follow formatting best practices to create a professional and engaging podcast experience.

Chapters
00:00 - Introduction and Overview
01:11 - Crafting an Effective Podcast Title
04:32 - Writing a Compelling Podcast Description
09:56 - Choosing the Right Podcast Genres
13:47 - Mastering Podcast Formatting
14:44 - Conclusion

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Next Episode

Episode 0 - Introduction - Making Podcast Production Easy and Clear

This pilot episode of the Wayfare Recording Podcast introduces the world of podcasting and the agency's podcast strategy workbook. The show aims to provide a firsthand look at what a podcast can look and sound like, emphasizing the importance of consistency and presentation. The Wayfare Recording Company is a team of technicians and producers who offer post-production services for podcasts. They aim to simplify podcast production for new and veteran podcasters.

Takeaways

Podcasting is a popular medium that can be easily accessible and professional with minimal equipment.
Consistency in scheduling and presentation is key for podcast success.
The Wayfare Recording Company offers post-production services to simplify podcast production.
The agency's podcast strategy workbook guides creating and improving podcasts.

Chapters
00:00 - Introduction to Podcasting and the Workbook
02:27 - The Importance of Consistency in Podcasting
05:49 - The Wayfare Recording Company: Post-Production Services
08:39 - Making Podcast Production Easy and Clear

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

Wayfare Podcast - Episode 1 - Serving Your Audience: Providing Value and Differentiation

Transcript

Jon (00:03.212)
Hello and welcome to the first episode of the way for recording podcast. this episode, we're going over podcast ethos. if you want to think of it in relation to like a business or, something much more corporate oriented, this is kind of going over the mission statement or the, target demographic definitions, kind of going over the kind of more of the heady stuff as opposed to the, technical.
side of stuff, you know, technical being like what kind of microphone are you goi