Episode 1 - Serving Your Audience: Providing Value and Differentiation

09/13/24 • 21 min

In this episode, Jon discusses podcast ethos, including the mission statement, target demographic, and purpose. Jon emphasizes the importance of having a clear vision and purpose when starting a podcast. He also explores serving the audience and providing something different from other podcasts in the same genre. The ultimate goal of the podcast can vary, from making an income to serving as a creative outlet. Lastly, Jon encourages listeners to think about these aspects and offers examples throughout the episode.

Takeaways

- Having a clear vision and purpose is crucial when starting a podcast.- Understanding the target demographic helps create content that resonates with the audience.
- Providing something unique and differentiating from other podcasts in the same genre can attract listeners.
- The ultimate goal of a podcast can vary, from making an income to serving as a creative outlet.

Chapters
00:00 - Introduction: Exploring Podcast Ethos
02:59 - Why Do You Want to Start a Podcast?
07:24 - Defining Your Target Demographic
12:42 - Providing Something Different from Other Podcasts
16:59 - Setting Your Ultimate Goal
19:21 - Next Episode: Specifics and Genres

Resources

Download the Wayfare Podcast Strategy Workbook
Need help with your podcast? CLICK HERE
Need help starting your podcast? CLICK HERE

Versions

Acknowledgments
A big thank you to:

Kath - Creating the podcast artwork (You can find more of her work here)
Anna - Wayfare's Admin Assist.
Matt - Graphics creation for the show
Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!

09/13/24 • 21 min

Wayfare Podcast - Episode 1 - Serving Your Audience: Providing Value and Differentiation

Transcript

Jon (00:03.212)
Hello and welcome to the first episode of the way for recording podcast. this episode, we're going over podcast ethos. if you want to think of it in relation to like a business or, something much more corporate oriented, this is kind of going over the mission statement or the, target demographic definitions, kind of going over the kind of more of the heady stuff as opposed to the, technical.
side of stuff, you know, technical being like what kind of microphone are you goi

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