Ride for the Brand: The Cowboy Code That Still Matters
04/01/25 • 12 min
What does it really mean to ride for the brand ?
In the Old West, it was more than a job—it was a way of life. Cowboys lived by loyalty, grit, and doing the right thing even when no one was watching.
In this episode, explore the cowboy code behind the phrase and why that old-school loyalty still matters today. Whether you're leading a business, working a job, or building something of your own—this one’s for anyone who believes your word oughta mean something. Saddle up. Let’s ride.
If you enjoyed this episode, you'll love the blog article What It Means to Ride for The Brand
Transcript
For a full transcript of this episode, click on "Transcript"
Your Turn!
- How do you feel about this episode? Let's talk → [email protected]
Support the Show:
- Buy Me a Cup of Coffee: https://buymeacoffee.com/thecowboycpa
- Check out our merch: https://www.wayoutwestpod.com/store/
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- Instagram: https://www.instagram.com/WayOutWestPod
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What does it really mean to ride for the brand ?
In the Old West, it was more than a job—it was a way of life. Cowboys lived by loyalty, grit, and doing the right thing even when no one was watching.
In this episode, explore the cowboy code behind the phrase and why that old-school loyalty still matters today. Whether you're leading a business, working a job, or building something of your own—this one’s for anyone who believes your word oughta mean something. Saddle up. Let’s ride.
If you enjoyed this episode, you'll love the blog article What It Means to Ride for The Brand
Transcript
For a full transcript of this episode, click on "Transcript"
Your Turn!
- How do you feel about this episode? Let's talk → [email protected]
Support the Show:
- Buy Me a Cup of Coffee: https://buymeacoffee.com/thecowboycpa
- Check out our merch: https://www.wayoutwestpod.com/store/
Follow us on Social Media:
- Instagram: https://www.instagram.com/WayOutWestPod
- Facebook: https://www.facebook.com/WayOutWestPod
Previous Episode
High Desert Grit: Life of a Buckaroo
In this episode of Way Out West, we head into the wide, unforgiving country of the Great Basin—where the land is harsh, the cattle are scattered, and the cowboys ride a little different. These are the buckaroos: proud descendants of the vaquero tradition, known for their rawhide gear, bridle horses, and quiet confidence.
Chip shares his deep respect for these high desert hands and explores how their traditions differ from Texas cowboys—from slick horns to spade bits. Along the way, we’ll cross paths with Basque sheepherders, hear about life in cow camps, and learn how cowboy poetry gives voice to the silence of the range.
This is a story about grit, solitude, and the timeless spirit of the American buckaroo.
As discussed in this episode, check out these two great blog articles:
Cowboy Gear: What Is a Wild Rag?
Cowboy Poetry: The Timeless Art of Storytelling on the Range
Cover art © 2012 Mary Williams Hyde
Transcript
For a full transcript of this episode, click on "Transcript"
Your Turn!
- How do you feel about this episode? Let's talk → [email protected]
Support the Show:
- Buy Me a Cup of Coffee: https://buymeacoffee.com/thecowboycpa
- Check out our merch: https://www.wayoutwestpod.com/store/
Follow us on Social Media:
- Instagram: https://www.instagram.com/WayOutWestPod
- Facebook: https://www.facebook.com/WayOutWestPod
Next Episode
Doc Holliday: The West’s Most Dangerous Gentleman
He was the West’s most dangerous gentleman—a Southern-born dentist turned gambler, gunfighter, and legend. In this episode of Way Out West, we dive into the life of Doc Holliday: the man who followed Wyatt Earp into history, faced down outlaws at the O.K. Corral, and lived every day like it might be his last.
Charming, deadly, and fiercely loyal—Doc's story is one of grit, illness, friendship, and fire.
Stick around and after this episode, check out Episode 33, GUNSMOKE AND JUSTICE: THE TRUTH BEHIND THE SHOOTOUT AT THE O.K. CORRAL
Transcript
For a full transcript of this episode, click on "Transcript"
Your Turn!
- How do you feel about this episode? Let's talk → [email protected]
Support the Show:
- Buy Me a Cup of Coffee: https://buymeacoffee.com/thecowboycpa
- Check out our merch: https://www.wayoutwestpod.com/store/
Follow us on Social Media:
- Instagram: https://www.instagram.com/WayOutWestPod
- Facebook: https://www.facebook.com/WayOutWestPod
Way Out West - Ride for the Brand: The Cowboy Code That Still Matters
Transcript
[Pull quote forward]
[INTRO MUSIC]
Howdy y’all, Chip Schweiger, here. Welcome to another edition of Way Out West.
The podcast that takes you on a journey through the stories of the American West, brings you the very best cowboy wisdom, and celebrates the cowboys and cowgirls who are feeding a nation.
You ever heard the phrase “riding for the brand”?
Way out West, that meant something.
It wasn’t just a paycheck.
It wasn’t just a job.
It was a c
If you like this episode you’ll love
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