WABChats - 16. Francesca Muston - Balancing quantitative and qualitative intelligence in fashion trend forecasting

16. Francesca Muston - Balancing quantitative and qualitative intelligence in fashion trend forecasting

12/15/23 • 49 min

Francesca Muston is Vice President of Fashion at the world-leading trend forecasting company WGSN. WGSN uses expert trend forecasting and data science to help global companies and brands get ahead of the right trends. WGSN provide consumer insight, product design direction and trading strategies to help businesses create sustainably in the future and ultimately land the right trends at the right time to maximise sales.

Francesca started out as a Senior Editor with WGSN nearly 20 years ago and now leads a team of trend and data experts in delivering well-evidenced trend directions that enable clients to make decisions confidently. Francesca is a seasoned speaker, she has presented and consulted for global brands, retailers and manufacturers advising them on future strategies and sustainability. Her contributions and insight in the future of fashion discussion can be found in the National Press, The Economist and the WSJ.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

15. Duncan McKay - Solving one of fashion's biggest problems with deep learning technology and computer vision

Duncan McKay is the Founder & CEO of Aistetic, an Oxford University spinout that aims to revolutionize the fashion industry by offering 3D body models generated from mobile devices. The accurate next-gen 3D body modelling platform is found in Aistetic's first product which is available to online clothing retailers and is designed to increase conversion, lower returns and excess inventory and ultimately this works to reduce clothing waste and increase sustainability.

Aistetic is compatible with e-commerce platforms. The solution is designed to be compatible with any ecommerce platform, with simple low-cost implementation.

Duncan is a highly experienced marketer. He’s an expert in launching and commercializing new products for major consumer goods companies. He started his career at L'Oréal, and has worked for the likes of Unilever and Walls. He was awarded PepsiCo's Chairman's Award and the Marketing Excellence Award and holds an MBA from INSEAD. Prior to founding AIstetic he served as Head of Ecommerce Europe at Pepsi Lipton.

Duncan's vision is to disrupt and make accessible 3D body measurements using state-of-the-art computer vision and deep learning technology.

https://www.aistetic.com/

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

17. Mihir Warty - Building a successful strategy for a global sport and millions of stakeholders

Mihir Warty is Chief Stategy Officer for World Rugby. Originally an economist and management consultant, Mihir joined World Rugby from the global advertising network MullenLowe Group.

Before this, Mihir was Director of Strategy & Research at Sport England. His introduction of new insight and tools to the sector helped boost sports participation by 700,000 adults, the first-ever recorded increase. Mihir has also worked as Head of Strategy for BBC Sport, where he worked on rights and genre strategy and was Deputy-Chair of Sporting Equals, the body responsible for racial inclusion in UK sport. Mihir has a degree in Economics from Cambridge University and was the gold medallist on SDA Bocconi’s MBA Programme.

Mihir spends time discussing how one might go about building a strategy for a Global sport such as rugby with millions of stakeholders. The stages involved in designing and implementing a strategy and how to effectively communicate it. We also discuss how you can engage stakeholders, something World Rugby is not short of, in this process.

Hosted on Acast. See acast.com/privacy for more information.