WABChats - 15. Duncan McKay - Solving one of fashion's biggest problems with deep learning technology and computer vision

15. Duncan McKay - Solving one of fashion's biggest problems with deep learning technology and computer vision

12/01/23 • 42 min

Duncan McKay is the Founder & CEO of Aistetic, an Oxford University spinout that aims to revolutionize the fashion industry by offering 3D body models generated from mobile devices. The accurate next-gen 3D body modelling platform is found in Aistetic's first product which is available to online clothing retailers and is designed to increase conversion, lower returns and excess inventory and ultimately this works to reduce clothing waste and increase sustainability.

Aistetic is compatible with e-commerce platforms. The solution is designed to be compatible with any ecommerce platform, with simple low-cost implementation.

Duncan is a highly experienced marketer. He’s an expert in launching and commercializing new products for major consumer goods companies. He started his career at L'Oréal, and has worked for the likes of Unilever and Walls. He was awarded PepsiCo's Chairman's Award and the Marketing Excellence Award and holds an MBA from INSEAD. Prior to founding AIstetic he served as Head of Ecommerce Europe at Pepsi Lipton.

Duncan's vision is to disrupt and make accessible 3D body measurements using state-of-the-art computer vision and deep learning technology.

https://www.aistetic.com/

Hosted on Acast. See acast.com/privacy for more information.

Aistetic is compatible with e-commerce platforms. The solution is designed to be compatible with any ecommerce platform, with simple low-cost implementation.

Duncan's vision is to disrupt and make accessible 3D body measurements using state-of-the-art computer vision and deep learning technology.

https://www.aistetic.com/

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

14. Leo Campbell - Our journey to democratising healthy baking for the common good

Leo Campbell is Co-Founder of Modern Baker. Modern Baker is seen by many as the UK’s first truly healthy bakery. The business launched the latest iteration of the high-tech Superloaf, it's gut healthy bread brand, exclusively into Marks & Spencer in March 2023. The product –full of bioactive plant-based compounds – is co-manufactured and co-packaged by Hovis.

Modern Baker has re-engineered ultra-processed bread to make it actively healthy and it has plans to use the same approach for making other foods healthier such as breakfast cereals, pasta, ready meals and pastries. Innovation UK, a national agency, has just awarded the company £450,000 and six successive government grants has led to investment of up to £4 million.

Modern Baker was born as a result of Leo's business partner Melissa’s breast cancer diagnosis. Whilst she was seriously ill, Melissa supplemented her medication with a very natural diet. It became very clear, very quickly that there were all sorts of benefits to this type of diet. So much so that Leo and Melissa started looking seriously into how significant diet is in terms of the impact it has on our health and general wellbeing.

We talk to Leo about why him and his partner Melissa first started Modern Baker, their drive and purpose. We cover the technology behind the product and it's versatility, how outsourcing has proved vital for Modern Baker and what the future holds for the company following its 6th Government grant from Innovate UK.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

16. Francesca Muston - Balancing quantitative and qualitative intelligence in fashion trend forecasting

Francesca Muston is Vice President of Fashion at the world-leading trend forecasting company WGSN. WGSN uses expert trend forecasting and data science to help global companies and brands get ahead of the right trends. WGSN provide consumer insight, product design direction and trading strategies to help businesses create sustainably in the future and ultimately land the right trends at the right time to maximise sales.

Francesca started out as a Senior Editor with WGSN nearly 20 years ago and now leads a team of trend and data experts in delivering well-evidenced trend directions that enable clients to make decisions confidently. Francesca is a seasoned speaker, she has presented and consulted for global brands, retailers and manufacturers advising them on future strategies and sustainability. Her contributions and insight in the future of fashion discussion can be found in the National Press, The Economist and the WSJ.

Hosted on Acast. See acast.com/privacy for more information.