Visionary Fundraising For Nonprofits

As I record this, Anheuser-Busch, the parent company of Bud-Light beer, has lost $27 billion in market value. The losses began with the company’s decision to partner with a cultural influencer that was met with a backlash from a large swath of its customers.

It is possible that Anheuser-Busch was aware of the potential backlash, but partnered with the influencer, anyway. I could see this as a sign that the company is trying to appeal to a more progressive customer base. However, it is also possible that the company simply misjudged the situation and underestimated the potential for backlash.

I think the latter is the case and the whole situation caught them by surprise. The surprise revealed that they don’t know their customer base.

The controversy has shown the need for businesses to understand customer needs and preferences. More than ever, businesses must be aware of their customer segments.

What can fundraisers learn from the situation?

KNOW YOUR DONORS! You should have a donor avatar (profile) that helps you best understand your donors and the things that they value supremely. Having a donor avatar is something I teach in the second step of The Minor Touches Major Impact Fundraising Method that I teach. It is one of the four pieces of collateral that will ignite your visionary fundraising ability.

A donor avatar lists the facts that may be true about almost all your donors. These are the facts that distinguish them from the rest of the world.

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The top reason that nonprofit organizations and visionary leaders don’t get the money they need is simple; they don’t have a plan; they are flying by the seat of their pants.

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I burn with a passion to see the world’s visionaries funded. It is now my purpose in life. What if we could multiply your impact on your city and country? That is a powerful and motivating vision for me. How exciting!

Unleashing the most generous generation in the history of the world is my everyday vision. This will only happen through people like you who have the heart; they just need a plan.

Get David's book Visionary Fundraising at Amazon.
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I am a visionary on a mission, and I am passionate about my message. I am driven by a fiery vision of you and a million like you, changing history with your ideas and leadership.

I see us unleashing the most generous generation in the history of the world.

Without you, my vision cannot happen.

My mission is to help you.

When visionaries dream, the world gets changed. When visionary fundraisers find their stride, they inspire the most unlikely people to work together, and shared beliefs and hopes explode into action. Visionary fundraisers who get the money they need for their mission feed, heal, shelter, educate, inspire, enlighten, and nurture the world.

Get David's book Visionary Fundraising at Amazon.
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
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You can connect with David at www.davidoaks.net

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Step 3 in the Minor Touches Major Impact fundraising method: Establish Your Platform.
Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is not built of wood or concrete or perched on a grassy hill. Today’s platform is built of people. Contacts. Connections. Followers.

Michael Hyatt

Get David's book Visionary Fundraising at Amazon.
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00
You can connect with David at www.davidoaks.net

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