Virtual Summit Strategies

#000: Hello and welcome To The Virtual Summit Podcast

My Goal For You

✔️ YOU, the Summit Host to get insights, gems & success strategies

✔️ Learn from the experts in the summit world - summit hosts, summit speakers, coaches, consultants, marketers, etc.

✔️ How to avoid the failures that most of us who run summits experience and hopefully gain those rewards

Every Business Should have a summit

✔️ Whether you’re a brick and mortar business, you’re an info business, your (online courses) a course creator, you’re a content creator - every business should have a summit.

✔️ A summit is one of the best ways to establish authority, kind of create yourself as a niche influencer or expert.

✔️ It’s also a really great way to have a platform and generate ongoing leads.

Who is Dr. Mark T Wade

✔️ I’m a health care professional by trade of postural neurology.

✔️ I started off with a brick and mortar practice and wanted to help more people.

✔️ I had one of the most successful posture correction clinics in the country and I didn’t want to create more clinics and more staff and more overhead but I still wanted to have a larger reach and help more people. So, I started an online business.

✔️ I too found going into the online business world difficult and not easy.

✔️ After hearing my good friend (Pat Flynn from Smart Passive Income) talk about a virtual summit on a podcast, I thought, you know this sounds amazing; like this is what I’m looking to do, what I would like to do. And I’m trying to be a little bit of everything else and nothing else is working -- So, let’s give it a go!

✔️ I ended up creating a summit.

✔️ I created the Virtual Summit Software

✔️ For the past two to three years, I’ve been fully in the Virtual Summit world - both creating and hosting our summits.

Why I care:

I love them for many reasons including:

✔️ Getting a business going

✔️ Generating leads

✔️ Gaining influence and authority

✔️ Make money

✔️ The most important reason; the thing that matters the most to me is that I see summits as more than just a tool for leads and profit and authority.

✔️ I see summits more than just a lead and profit generator. I see them as helping people who are suffering get the solution to their problems from the top minds in the world.

✔️ Summits help people impact their lives and solve a problem, build relationships.

What Is Virtual Summits Software

✔️ It makes hosting a summit easier than ever before.

✔️ It’s the only software designed one hundred percent specifically for hosting summits. It doesn’t matter what types of summit, whether you want a one-day summit a multi-day summit or any other kind of summit it’s exactly what you’re looking for.

✔️ It is the tool, it’s the machinery that drives that engine.

✔️ Virtual Summit Software is the tool that drives that engine.

Get in touch with me! – [email protected]

✔️ With that, I’m always here throughout this podcast. Please feel free to reach out to me. I’m here for feedback, looking for feedback.

✔️ If you’re interested being interviewed on as a guest on our show, reach out to me.

✔️ If you know somebody I should interview or somebody I should be in touch with, please let me know.

You can contact me through our email – [email protected]

Happy to hop on an interview, Facebook live, a webinar, or even speak live!

Get the shownotes at: [email protected]/000

EP186 The Legal Aspects Of A Summit You Need To Know!

Jackie Kotei has hosted every type of summit imaginable from a 28 day summit to a one-day summit. Now she shares the legal aspects of hosting a summit that summit hosts need to know before getting started. All that and more on today’s episode.

https://podcast.virtualsummits.com/186

EP182

https://podcast.virtualsummits.com/182

EP 229 Niching Down An Annual Summit Can Build An Engaged Tribe

Michele Heyward shares with us how running her summit for the past 4 years has helped her create amazing positioning and establish herself as a thought leader in her industry. Through niching down into a focused demographic inside of her niche has also established incredible relationships and engagement with her community. Plus a very unique way at running summits that limit the overwhelm caused from many different types of summits. All that and more on today’s episode of the Virtual Summit Podcast.

https://podcast.virtualsummits.com/229

#002: Fundamentals Of A Virtual Summit

Do you remember the phones in your home that were on the wall with the rotating dial paid? Did you know those Phones are The Reason We Have Virtual Summits right now, and that a High Value, Low Risk Opportunity is always the best way to go! I’ll explain this and more in today’s episode on the Virtual Summit Podcast.

• Introduction to who is Dr. Mark T Wade
• Be sure to check out episode 1 on getting started.

What Is A Virtual Summit

Collaborative Marketing Strategy

✔️ Creates collaboration between industry experts to come together to solve a problem for the audience by sharing their insights.

✔️ It’s an Online Event- Originally called TeleSummits, then branded Virtual Summits, Online Summits, and sometimes just Summits.

✔️ Like an online conference where attendees can register and access a variety of presentations or interviews from a multitude of expert speakers over a specified period of time, all online virtually.

✔️ Think of a series of webinars, masterclasses and interviews all scheduled together providing value on a specific topic from industry experts.

✔️ This is one of the most powerful marketing strategies available for entrepreneurs to grow their list, launch a platform, make more money, grow their authority and make an impact in the world.

✔️ A great summit can attract tens of thousands of qualified and engaged leads and generate 10’s of thousands of dollars in a single event.

Overview/Examples

✔️ An entrepreneur will decide if he/she wants to make an impact in the world and grow their business quickly.

✔️ They will decide on a specific problem to target & how to solve it. Needs to be an acute problem that your audience is searching for. You need to know your audience.

✔️ They will reach out to a variety of industry & niche experts to talk on these solutions.

✔️ They will either pre-record an interview or a presentation (or occasionally done live) to be used during the virtual summit.

✔️ They will pick a date & time for the summit to start and then they will advertise the summit.

✔️ Speakers and affiliates will help promote it.

✔️ Attendees sign up typically for free, and gain access to the summit presentations when the summit starts.

✔️ The summit access is opened to allow the attendees access to that days presentations.

✔️ At the end of that day the sessions are locked & the next day sessions will be released/available.

✔️ This will continue for the length of the summit ✔️ Then the summit is closed & locked down once the scheduled end date has passed

✔️ Attendees will have the option to purchase on going access to the summit presentations for a fee.

✔️ Typically additional bonuses or incentives are added to increase the value of the offer. Some come from speakers and some from hosts.

***This is the basic overview of a summit. Most summits today take some creative spin or angle to make them slightly different and more appealing than previous summits.

History/Background

✔️ Virtual Summits stem from the original creation of TeleSeminars back in 1990. Participants would have to get the information for the Tele Seminar and call in to access the information. ✔️ Typically in the form of a TeleSeminar which would be in the format of either an interview or presentation/lecture and would be a one off presentation.

✔️ When there were more than one TeleSeminars happening over the course of multiple days, it would be referred to as a TeleSummit. ✔️ This was first termed a TeleSummit by Milana Leshinsky in 2005 who conducted the first TeleSummit called the “Coaching TeleSummit”

✔️ Today TeleSummits have evolved into virtual summits, which incorporate online live streaming video, pre-recorded video sessions, webinars, and social media to engage and interact with the audience.

***I did some research on this and there might be some others that have happened and if you know of any other information over this timeline that I have missed, please reach out to me at [email protected] because I would love to know of any others that have happened.

• January 2005 – Milana Leshinsky : Coaching TeleSummit
• June 17, 2009 - Virtual Learning Summit - IIL Global Companies
• Sept 27th 2009 - Virtual Retail Summit
• March 21, 2010 - Howard Lichtman - Article "Telepresence, Virtual Conferences and the Future on On-Line Events"
• May 26 2010 – Women’s Leadership Exchange Virtual Summit
• Nov 30 2010 – Landing page success summit. Ben Jesson & Dr Karl Blank
• March 18 – 2011 – 20 Reasons Why Virtual Conferences are the future – Jaime Wilson
• 2017 – The One-Day Summit was invented by Dr. Mark Wade

What Are Th...