In Conversation With Pip Murray from Pip & Nut

Multi-award winning founder, Pip Murray, joins Virgin StartUp for an evening of conversation to crack open the secret to creating a successful food brand.

This is a recording of an interview which took place in March 2022. To get your ticket to our next MeetUp, visit virginstartup.org/events.

We welcomed self-confessed ‘head squirrel’ Pip to our digital MeetUp stage to find out more about her mouthwatering nut butter brand, Pip & Nut, that has taken the UK shelves by storm.

With a craving for less processed ingredients and no palm oil free options, Pip guided us through her journey from experimenting in her kitchen to becoming the fastest-growing nut butter brand in the UK. She gives us a behind the scenes look into the reality of being a founder, what the challenges were and how she overcame them, plus why finding a gap in the market was key to her success.

Our host, Virgin StartUp advisor and founder of Rebel Book Club, Ben Keene, uncovered Pip’s secrets to creating a brand filled with personality backed by conscious values that are consistent throughout the business. Together they discuss why connecting with your audience is just as important as making a killer product.

If you’re looking to crack this industry, don’t skip this recap!

Virgin StartUp helps founders and future founders start and grow the businesses they’re passionate about. Our monthly MeetUp events are for founders to access invaluable advice and network with like-minded entrepreneurs. Find out more at virginstartup.org

Thanks to the support from Virgin Money, we’re able to make our MeetUp events free to attend, providing thousands of early-stage founders with the support they need to start and scale businesses in the UK.

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