How to tell your brand story and stand out from the crowd

How to put yourself at the heart of your brand.

This is a recording of the Virgin StartUp MeetUp that took place in August 2020. Get your tickets to our next MeetUp from virginstartup.org/events.

It’s time to tell the story of narrative in business. Featuring James Hurst, Global Head of Creative at Pinterest, we want to help you tell your brand story.

The brands you love all have a story behind them. Think of 16-year-old Richard Branson launching Student magazine, and every chapter that has followed. Our favourite brands mean something to us because we have a shared narrative with them - we’ve joined their journey and have invited them to be part of ours.

At this MeetUp we find out why putting founding stories at the heart of your brand give a startup a bigger edge over the competition, and how can you tell your story through your brand, and build an engaged customer base.

Our host, Virgin StartUp advisor and founder of Rebel Book Club, Ben Keene, spoke to our expert panelists to find out how your story can cut through the noise and reach a new audience.

Featuring:

James Hurst, Global Creative Director Pinterest

Alice Rhodes, co-founder of disruptive beauty brand, Depixym

Corrie Jones, founder at social media agency, Untapped Digital

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Virgin StartUp helps founders and future founders start and grow the businesses they’re passionate about. Our monthly MeetUp events are for founders to access invaluable advice and network with like-minded entrepreneurs. Find out more at virginstartup.org

Thanks to the support from Virgin Money, we’re able to make our MeetUp events free to attend, providing thousands of early-stage founders with the support they need to start and scale businesses in the UK.

Virgin Money are here to disrupt the status quo. They want everyone to have a much happier relationship with money. Through their brilliant colleagues, inspiring spaces and digital solutions they are doing everything they can to offer a life more Virgin. They provide a full range of banking products and services to help founders at every stage of their business journey.

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