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VIP Access

VIP Access

Melanie Herschorn

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/
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Top 10 VIP Access Episodes

Goodpods has curated a list of the 10 best VIP Access episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to VIP Access for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite VIP Access episode by adding your comments to the episode page.

VIP Access - Live Video Is Here To Stay
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06/24/21 • 10 min

Live video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video!

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, I am sharing the benefits of live video – how you can connect with your followers in real time, answering questions, and even show your coaching style. Some points I go over in this episode include:

  • How your ideal client will find you with live video
  • Why you don’t have to be totally polished in your live videos
  • The stories that keep your audience coming back
  • Planning the strategy of your live video

Live video is one of the best ways to connect with your audience. You’ll show them your authenticity and position yourself as someone they’ll want to work with. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Follow me Instagram

Join the VIP Digital Marketing Tips Facebook group

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1 Listener

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VIP Access - Podcasting with Alesia Galati
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06/17/21 • 15 min

Podcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting!

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, Alesia Galati is sharing the importance of podcasts in your overall marketing strategy and actionable steps you can take right now to launch a killer podcast. Some of the talking points Alesia and I go over in this episode include:

  • How podcasting can boost your business and reach your ideal client
  • Determining where and how to podcast
  • Defining the purpose of your podcast
  • Honing in on your podcast topic and content

Podcasts are evergreen and with so many people tuning in to learn, grow, or be entertained they are an incredible tool to grow your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Follow me Instagram

Join the VIP Digital Marketing Tips Facebook group

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1 Listener

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It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads!

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Cat Stancik, known as The LEAD Boss. She supports time-crunched CEOs and expert entrepreneurs to implement and leverage a simple and strategic approach to consistently fill their pipeline with highly qualified organic leads.

Some of the talking points Cat and I go over in this episode include:

  • What it means to be The Lead Boss
  • How to create a Firework Experience
  • Why ”Bro Marketing” is a no-no
  • Building a “YES” pipeline

When you focus on a long-term strategy, it drives every aspect of your business. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group

bookmark
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A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage!

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Johanna Walker, a keynote speaker and a workshop facilitator who helps entrepreneurs, leaders, and movers and shakers craft talks and presentations around stories that matter.

Some of the talking points Johanna and I go over in this episode include:

  • The importance of storytelling in your marketing
  • How stories are a shortcut to making connections
  • Weaving stories into your signature talk
  • Using fear as a doorway to your power

Storytelling is a key element in any talk you give. Your audience should be able to see themselves in your stories so they can become enrolled in your overall mission of your book and brand. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group

bookmark
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VIP Access - Publishing with a Cause with Susie Schaefer
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11/18/21 • 18 min

As an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impact that you desire. That’s why Episode 61 of the VIP Access Podcast is about Publishing with a Cause!

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Susie Schaefer, CEO of Finish the Book Publishing. She’s known as The Book Angel for an important reason: she helps entrepreneurs, coaches & consultants professionally self-publish their books to become part of the global conversation and create a ripple effect of social impact.

Some of the talking points Susie and I go over in this episode include:

  • Why publishing a book can help you make a difference
  • The process of book visioning
  • Writing as a healing tool
  • How to become intuitive

Every story is unique and your story matters. Writing can be a tool for healing past trauma. As you express your thoughts in writing, it helps you gain a greater perspective. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group

bookmark
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VIP Access - Branding and Social Media with Cheale Villa
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05/27/21 • 18 min

Your business needs to have branding that helps it stand out in the crowd. That’s why episode 36 of the VIP Access Podcast is about Branding and Social Media!

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, Cheale Villa, CEO of Visual Caffeine is sharing the importance of branding for your business and actionable steps you can take right now to begin building an audience on social media platforms. Some of the talking points Cheale and I go over in this episode include:

  • What to do when you feel like you don't have a brand
  • The right approach to social media
  • How social media platform differs
  • Which social media you should be on

You now have some amazing tools to begin building your own personal brand that truly shines online. And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. Don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Follow me Instagram

Join the VIP Digital Marketing Tips Facebook group

bookmark
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share episode
VIP Access - Getting Engagement for Your Brand
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12/17/20 • 18 min

You keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand!

In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include:

  • What engagement looks like on different platforms
  • The reason your brand needs engagement
  • How to grow your network without leaving your house
  • Tips to get engagement on your posts and emails

Now that you’re ready to go out there and start engaging with your followers and email subscribers, be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Instagram

Join the VIP Digital Marketing Tips Facebook group

Schedule a Call with Melanie!

bookmark
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share episode

Every business owner needs a crystal-clear vision. That’s why episode 13 of the VIP Access Podcast is about Identifying your vision and purpose!

In this episode of VIP Access Podcast, Carey Conley is sharing why writing down your vision and goals yields success for entrepreneurs and actionable steps you can take right now to move the needle on your business. Some of the talking points Carey and I go over in this episode include:

  • Why entrepreneurs need to have a clear vision
  • The importance of setting goals
  • How hiring a coach is the right move
  • Getting to know your zone of genius

Get access to Carey's free masterclass by Texting GUIDE to 26786.

When you get your vision on paper, your plan is there for you to follow. Then you can start implementing your marketing strategy and skyrocket your visibility! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Instagram

Join the VIP Digital Marketing Tips Facebook group

Schedule a Call with Melanie!

bookmark
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share episode

Are you struggling to get in front of a camera to share your brand message? In this episode of the VIP Access Podcast, Karianne Munstedt is sharing how to use photography to share your brand message.

Karianne Munstedt is an artist and a nurturer, fiercely motivated by using my talents to make women feel confident, empowered, and whole.

Some of the talking points Karianne Munstedt and I go over in this episode include:

  • How important it is to use photography to “speak” your message
  • Overcoming imposter syndrome as a woman in business
  • What makes a great photo. It probably isn’t what you’d initially think

Let’s kick that imposter syndrome to the curb and take the photos! Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH KARIANNE MUNSTEDT:

Website

Facebook

Instagram

LinkedIn

CONNECT WITH MELANIE HERSCHORN:

Facebook

Instagram

Join the VIP Marketing Group

Work with Melanie!

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Calling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Supporting Women Owned-businesses!

You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, Jessica Bargenquast, founder of Lady Changemakers, a directory of product- and service-based businesses with women in charge, is sharing why she launched it and the importance of women supporting women in business. Some of the talking points Jessica and I go over in this episode include:

  • Becoming part of a community of lady bosses
  • Why a listing gets visibility for your brand
  • How this directory began as a Yelp for women
  • The benefits of women supporting each other

As Jessica says, “when women get together and build each other up amazing things happen.” So let’s continue to support one another and lift as we rise. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group

bookmark
plus icon
share episode

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FAQ

How many episodes does VIP Access have?

VIP Access currently has 68 episodes available.

What topics does VIP Access cover?

The podcast is about Marketing, Entrepreneurship, Business Marketing, Online Business, Podcasts, Entrepreneurs, Digital Marketing, Business and Email Marketing.

What is the most popular episode on VIP Access?

The episode title 'Live Video Is Here To Stay' is the most popular.

What is the average episode length on VIP Access?

The average episode length on VIP Access is 19 minutes.

How often are episodes of VIP Access released?

Episodes of VIP Access are typically released every 7 days.

When was the first episode of VIP Access?

The first episode of VIP Access was released on Oct 7, 2020.

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