Welcome to the marketplace of secrets

04/09/25 • 12 min

In our time, political propaganda and conspiracy theories are kissing cousins. One opens the gates and the other drags you in. The way they do this is not very imaginative and so it is possible to squitn and see how the process works.

Below is a full transcript of the episode.

Hi, and welcome to another video on this channel.

My name is Vimoh and here we talk about atheism, Indian culture, popular misinformation, that sort of stuff. And I want to talk today, not about any specific creator or any specific bit of misinformation, but about something slightly meta.

If you, if you zoom out and you look at this entire circus, what becomes apparent, a larger trend or a rather a larger pattern of behavior that becomes apparent when you zoom out and look at this. And we're going to call it the marketplace of secrets. Like, sounds very Harry Potter-ish, no? It's a market where you go and you find secrets everywhere being sold.

My question has to do with the fact that the people who are selling you these secrets, where are they getting those secrets from? Imagine you're scrolling down your YouTube feed and you find a number of YouTube videos. One video says, secret meeting between political leaders that you need to know about right now. And you click on it and find out that there was actually no secret meeting. Somebody is just giving their opinion. And the reason you clicked on the thumbnail is because you thought there was something in this video that you could not find elsewhere. It turns out there is nothing in the video.

The person who made the video and made the thumbnail knows that you are looking on YouTube for things that you cannot find elsewhere. And if they can appear to be the person who can give you those things, then they have your attention.

You keep scrolling and you find someone saying, secrets of ancient Indian history that are being hidden from you according to some conspiracy by liberals. Now, in addition to finding information that you could not find elsewhere, you are actually being provided information. You are actually being offered information that someone does not want you to see. Someone is actively suppressing so that you may not find out about it.

You are, by the way, in the dark about many things. You don't know many things and the reason you don't know them is because you really don't care about it. There are facts all over the world that you never looked into and that's all right because the world is quite large and you are one person and you have a set of interests and it is not your job to go look and find everything. So you are only going to look at things that are of interest to you. Right.

So then you keep scrolling down your YouTube feed and you find another thumbnail. This one says secrets of ancient Indian history, culture, something, something that are being hidden from you by people that you don't like. Now it's become even more personal. Now, A, it's secret information that you don't know. B, it has been hidden from you and specifically hidden from you by the people who you don't like. Now, in addition to lack of knowledge, there is also anger. How dare these people keep this valuable information from me?

The people who are keeping this information from me must be my enemies. In fact, I already think they're my enemies. This just reinforces it. And now when you click on this video and you watch something, you may still be disappointed with the content, but something else has happened. Something else has been triggered in your head. The bias, which you already had against certain people has been reinforced. And this reinforcement works on a subconscious level. You're not always aware of it. It's not as if you would have stopped disliking those people if you had not seen this video, but watching this video reinforced that and made you trust this person more because sure, maybe their video doesn't contain much good content, but at least they're on your side. They are working to help you. Sure, they got some facts wrong and they got some information wrong and they lied about some things, but they want what is good for you because they agree with you with regard to who your enemy is.

Now, let me point out something else. Think about this from the point of view of the people who create these videos. What do they know about you? They know that you are a large chunk of the population, as in your religious background, your cultural background, your political biases make you a prime candidate for a certain kind of content. They want to give this content to you. But they also need to make sure that you will be interested in the content that they're giving you. So they create a box and they put stuff in this box.

What is this box? This box, if you want to put a label on this box, this box will be labeled things you don't know or things they don't want you to know or things that are being kept secret from you...

Below is a full transcript of the episode.

Hi, and welcome to another video on this channel.

Previous Episode

Should writers focus on art or craft?

Hello friends.

After a long time, there is a writing-related video. I thought I would occasionally make a video about writing because, you know, I am writing. This channel is a channel by a writer, so there should at least be some writing-related content on it.

I put out a post in my posts tab—it used to be called a community tab, and things are confusing now. In the posts tab, you will find a post where I have asked people to send me their writing-related doubts, and I will do my best to answer them. I should warn you beforehand that a lot of what I'm about to say is how I do things. There is no one-size-fits-all solution to anything in life, and therefore you should take all of this with a pinch of salt. This is how I do things. This is what I think. This is not a universal, "do this and you will get X result" kind of thing.

So, having gotten that out of the way, let's look at the first question that I'm going to address. The topic of this video is a question from Johnny Walker, one, two, three, four. And it goes like this:

Some say the only way to learn writing is to just write. Others say it's a proper craft to be learned. So how do you learn writing? Or rather, I think what they want to ask is how to go about writing. How much attention should you pay to people who say the only way to learn writing is to learn writing, or that the only way to learn writing is to just write?

First of all, you should be slightly suspicious of anyone who starts any piece of advice by saying "the only way," because it's probably the only way they have used, and it worked for them. I'm happy for them. But people should not give advice by saying, "This is the only way to do X," because life is a little more complicated than that. Art definitely is a lot more complicated than that.

So let us focus on the two elements of this question. One is craft—the craft of learning how to write—and then there is just writing. Obviously, you have to do both of these things. You have to learn the craft of writing, and you have to just write the way a writer does. But perhaps it would be good if I started with the difference between art and craft.

What is more important for you as a writer to focus on? Should you focus on the craft of writing, or should you focus on your art? Before I start, let me put it this way. If you announce that your intention is to go to Bhagalpur and you are going to do this on a bicycle, and you tell people, "Look here, I'm about to pick up this bicycle and go all the way to Bhagalpur," then people will come and check you out. People will come and see if you can do it.

Craft is the ability to ride the bicycle. Art is making the journey and getting to Bhagalpur. If you pick up the bicycle and you pedal, and they see you go at least a few meters, then they know that you can get to Bhagalpur. They know that you have the ability to get to Bhagalpur. They know that you have the skills required to get all the way to Bhagalpur. If you pick up the bicycle and you cannot pedal and you fall down, it doesn't matter if you have the map to Bhagalpur. It doesn't matter if you know how to get to Bhagalpur. It doesn't matter if you have the strength to get to Bhagalpur. You are not going to get to Bhagalpur because you can't cycle.

Craft is the first step. Art is the rest of the journey. So when someone says that you need to know the craft to create your art, they're not wrong. You do need to know how to ride a bicycle in order to get to Bhagalpur. But getting to Bhagalpur is going to require much more than simply cycling because everyone can get to Bhagalpur.

There are other people who will walk to Bhagalpur, there are people who will take the bus—and by bus, I mean AI writing, that infernal thing that is going around right now. And some people are naturally, you know, they live in Bhagalpur. They don't have to cycle to Bhagalpur. So when someone says that the craft of writing is important, what they're really telling you is that the ability to frame your art using the traditions of writing is important, and they're not wrong.

But when they say that the only way to write is by being a good craftsman, then they're probably not right because there have been many great writers who were not great craftsmen, and they have still left great works of art. They created their own craft. There have been writers who created their own ways of writing, who created their own genres. There are writers whose work cannot be classified into a genre. There have been writers who have deliberately broken the rules of craft. There have been writers who have invented new ways of exercising the craft. That’s all possible.

But for the most part, if you're a professional writer and you want to send your manuscript to a publisher, one of the first things the publisher will look at is if you know the craft. When your manuscript gets to a publisher, the editor picks it up, reads t...

Next Episode

What is this podcast about?

I was told that there needs to be a trailer for my podcast. So here it is, telling you that this show is about the intersection of tech and society. Because they do intersect a lot, don't they? Our personal and work lives are steeped in tech, our policies have a lot to do with tech. Governments are using gen-AI to write laws. Companies are firing employees to replace them with chatbots. We have to move past the phase where 'tech channel' meant mobile phone reviews. So there. If you didn't know what this podcast was about, now you know. Let me know what you think

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