Founder Series: USA & Fashion's Aftercare Opportunity with Chelsea van de Kamp
11/07/23 • 31 min
Everything Repair and Care
Chelsea’s favourite wardrobe pieces evoking nostalgia is what sparked her interest in prolonging the life of her fashion products. But the USA's underdeveloped repair and care market seems to be still in the stone ages, causing multiple friction points for the everyday American consumer. Chelsea wanted to find out why this is. We'll be analyzing the demographic trends that are causing this uprising, especially among Generation Z, the problem with 'mom & pop' stores, and numerous concrete examples of brands that are leading the "repair revolution", an increasingly important aspect of our clothing consumption.
The USA's Aftercare Opportunity
The golden state of California (Chelsea's home and the subject of the research) offers a fascinating case study in how lifestyle can be fused into a desired aesthetic, opening a vista for businesses willing to adopt an aftercare model. We dissect the critical role of garment repair services in reducing environmental harm and maximizing our apparel value, and why there are high rejection rates of clothing items from resale platforms. Finally, we ponder on how the unification of various tech platforms can build a more sustainable fashion future.
Find out more about Chelsea's research contacting her on Linkedin.
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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Everything Repair and Care
Chelsea’s favourite wardrobe pieces evoking nostalgia is what sparked her interest in prolonging the life of her fashion products. But the USA's underdeveloped repair and care market seems to be still in the stone ages, causing multiple friction points for the everyday American consumer. Chelsea wanted to find out why this is. We'll be analyzing the demographic trends that are causing this uprising, especially among Generation Z, the problem with 'mom & pop' stores, and numerous concrete examples of brands that are leading the "repair revolution", an increasingly important aspect of our clothing consumption.
The USA's Aftercare Opportunity
The golden state of California (Chelsea's home and the subject of the research) offers a fascinating case study in how lifestyle can be fused into a desired aesthetic, opening a vista for businesses willing to adopt an aftercare model. We dissect the critical role of garment repair services in reducing environmental harm and maximizing our apparel value, and why there are high rejection rates of clothing items from resale platforms. Finally, we ponder on how the unification of various tech platforms can build a more sustainable fashion future.
Find out more about Chelsea's research contacting her on Linkedin.
--------
The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Previous Episode
Founder Series: How to Manage Fashion's Unsold Stock with AI, Finds, Andrea & Jules
When Jules met Andrea
Could you imagine an industry that's ready to make a circular leap, leveraging AI and data to manage surplus stocks and optimize clearance campaigns? Andrea and Jules, the founders of Finds, certainly can. That's how their shared vision brought them together to launch an impact startup in Paris; Andrea having the experience in fashion and Jules having the entrepreneurial experience to make it work.
Solving Surplus Stock Issues with AI
With host, Peter Jeun Ho Tsang, the discussion delves into the AGEC law and its repercussions for the fashion industry, along with the solutions Finds provides to centralize stock management, doing away with the cumbersome and monotonous Excel sheets. We shed light on the role of AI in solving sustainability issues and making informed data-driven decisions. However, fashion is still taking its sweet time adopting sustainable innovations and we find out why this is.
This episode is a must-listen for anyone interested in the circular fashion, entrepreneurship, and sustainability.
Listen to Andrea's episode about their Techstar journey: https://shorturl.at/vJX06
Find out more about Finds: finds.solutions/
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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Next Episode
Founder Series: 4K HD Digital Fashion in Augmented Reality is Coming! With Charles Wilders & OuttaWRLD
Charles' Intense Progress and Joining Startup Bootcamp Fashion Tech
We welcome back to the podcast show Charles Wilder, CEO of OuttaWRLD, where he opens up about his personal and professional growth since we last spoke to him 8 months ago. He shares insights as to why he's decided to pivot to focus on B2B for fashion brands, his preparations for the upcoming Startup Bootcamp Demo Day in December 2023, and his approach to honing public speaking skills. He also shares how forming alliances with fellow startups on the program have been a game-changer for his venture.
Digital Fashion in 4K High Definition
How can digital fashion get even better? Experiencing it in 4K high definition in AR with the latest OuttaWRLD platform updates. Charles takes us through why the technical breakthroughs are opening up doors to his first pilots with fashion's mega brands, how such activations can push brands forward, and where the AR space is going to be taking the industry.
For entrepreneurs eyeing the digital fashion space, this conversation is a treasure trove of exclusive wisdom. 🚀✨
Experience OuttaWRLD on their app: outtawrld.io
Contact Charles on Linkedin: linkedin.com/in/charleswilders/
Listen to the previous podcast episode of Charles: buzzsprout.com/1962084/12747017
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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Venturing into Fashion Tech - Founder Series: USA & Fashion's Aftercare Opportunity with Chelsea van de Kamp
Transcript
Every startup begins with an ambitious founder and an idea , but what inspires them to take the leap into the entrepreneurial world ? I'm Peter Jeun Ho Tsang , founder and CEO of Beyond Form , and welcome to our new founder series . I'll be sitting down with a few of our startup founders to hear about their journey as entrepreneurs in the fashion tech world . On today's ep
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