Founder Series: Seducing Fashion's Mega Brands with Digital Fashion, Juan Carlos Martinez & AiiD

09/12/23 • 30 min

How do you seduce fashion's mega brands to work with you? In this episode Juan Carlos Martinez takes us on a journey on he's managed to do just that.
Leaving Familiarity Behind for Entrepreneurship
From dentistry school to fashion school [to the dismay of his father], Juan has taken risk after risk to follow his dreams of changing the fashion industry. Landing his dream job, he proved to himself, and his father, that he had a place in the fashion world, but that wasn’t enough. Juan saw a future in digital fashion and the power it could hold for designers and brands, and so he took another risk by quitting his day job and starting his own venture to bring digital fashion to the forefront of fashion.

Digital Fashion, Generative Design, and Fashion's Mega Brands
In 2015 nobody took Juan or digital fashion seriously, but little did they know that a worldwide pandemic in 2020 would make them need to implement this innovation and use Juan’s help to do so. Now, Juan works with some of the biggest mega brands in fashion including Burberry, Louis Vuitton, Levis, and Under Armour to name a few. In this episode we learn how Juan managed to seduce them, which he's now evolving into a generative design platform with AiiD.

Connect with Juan: https://www.linkedin.com/in/martinezjc
Visite the AiiD website

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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Connect with Juan: https://www.linkedin.com/in/martinezjc
Visite the AiiD website

Previous Episode

Founder Series: Finding My Feet in Fit Tech with Charles Held & ShoeFitr

Defying the Odds: Being an Entrepreneur with a Disability
What do you do when people have constantly doubted you? How do you rise above it? On this week's episode, we sit down with Charles Held, a founder who has been doubted from birth, when he was diagnosed with a physical disability making doctors believe that he wouldn’t surpass a few years of life. However, Charles persisted, and since then he has not only survived life but has become a strong entrepreneur with goals to change the fashion and footwear industries.

Revolutionizing Fit Tech and Footwear
Through ShoeFitr, Charles has taken multiple problems within the fashion industry and worked to solve them through fit tech. Developing a program that allows you to measure your shoe size prior to ordering, accessibility and sustainability are achieved causing shoe brands to rethink the way they view fit tech and fashion technology as a whole. Being a father while simultaneously embarking on the entrepreneurial journey, he works to inspire his daughter to think on a global level and make an impact on the world.

So tune into this episode to hear more about Charles’ founder journey and how you can prove others wrong with determination and persistence.

Visit the ShoeFitr website.
Connect with Charles on Linkedin.

Next Episode

Founder Series: Corporate v.s. Startup in AI Styling with Lisa Laterza & Glam You Up

Shifting From Corporate Consulting to Fashion Tech Startup
Starting her own business servicing corporate clients, Lisa Laterza was still missing one key element: passion. Growing up in Italy, one of the fashion capitals of the world, Lisa’s interest in fashion and all things glamorous was instilled in her from a young age. Moving to Milan and then to Monaco (arguably the glitziest place in the world) Lisa traded business suits for evening gowns, inspiring her to bring the glitz & glamour of fashion to everyday styling.

Bringing Style to Your Fingertips with Glam You Up
Taking her passion for fashion and business, Lisa began her venture into the fashion world by starting Glam You Up, an AI-powered styling tool. List shares with us in this episode:

How colour palettes can be matched to the body tones of the user to create fashion styling recommenations.
How such personalization tools can advance the retail experience, resulting in better brand engagement, enhanced sell-through rates, and reduced online return rates.
What a founder needs to do bring a fashion tech startup to life, especially being a mother too.

Visit the Glam You Up website and download the mobile app on the Apple Store or Google Play.

Connect with Lisa: https://www.linkedin.com/in/lisa-laterza-34180749

Support the Show.

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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io