Applied Series: How to Build a Digital Sneakers Platform with Futures Factory's Nicolas Romero

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Rating: 4.8 (3721 reviews)

01/30/24 • 30 min

Pivoting to Digital Footwear
Ever wondered how a brand can pivot from crafting exquisite physical footwear to mastering the digital fashion? Nicolas Romero of Futures Factory tell us how he did that in the midst of the NFT and crypto boom of 2021 and 2022, which led him to securing $2.5M in VC funding. Find out in this episode if it's worked, and what's driving him and his startup forward.
Another Pivot to 3D Printing
Nicolas discusses with Peter how blockchain technology and NFTs became the bedrock for his brand's unique crowdfunding approach and how they're ensuring product transparency and authenticity. However, this wasn't enough and 3D printing is next on the cards for Futures Factory. We delve into the importance of community building across platforms and the vital role it plays in guiding product development and maintaining brand resilience. Nicolas shares candid insights on his favorite digital fashion trends, his strategic investments at Futures Factory, and offers sage advice for aspiring entrepreneurs venturing into the realm of fashion tech and footwear.
Check out Futures Factory here.
Get connected with Nicolas on LinkedIn here.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024

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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Previous Episode

Applied Series: Intertwining Heritage and Innovation at IFA Paris with Jean-Baptiste Andreani

IFA Paris' ambition to intertwine heritage and innovation
In this first official episode of the Applied Series where we talk to featured fashion industry professionals on the book Fashion Tech Applied, Jean-Baptiste Andreani, group CEO of IFA Paris, takes us through how French fashion heritage is being transformed by technology. We discuss how the school based in Paris, born from a love story in 1982, recognised the need to integrate more forward-thinking innovation subjects into their courses, and how global fashion education is embracing teaching new-age skills with traditional ones.
Integrating tech and innovation into fashion education
Jean-Baptiste takes us through how the next wave of creatives is being armed with the arsenal of a tech lab – think body scanners, fabric scanners, and 3D printers, all integral to learning by doing. We confront the cultural resistance to change, particularly in France, and shine a light on the exciting possibilities that await when tech-savvy graduates infuse traditional fashion settings with fresh ideas. This episode is a must-listen for fashion students, students-to-be, and any professional in academia.
Connect with Jean-Baptiste on LinkedIn.
Find out more about IFA Paris.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer valid until end june 2024

Next Episode

Applied Series: Fashion's Blockchain Truth Engine with QBrics CEO Rakesh Ramachandran

Why Blockchain and Fashion?
Rakesh Ramachandran and Peter Jeun Ho Tsang unravel the complexities of blockchain technology and its potential pivotal role in the fashion industry. They reflect on the anticipated shifts towards decentralisation and automation in fashion production, in which Rakesh believes that blockchain brings promise of a transparent and sustainable fashion ecosystem. With his startup QBrics, Rakesh helps listeners understand what is blockchain, how his low-code platform enables better digital workflows, and the ways the technology can be applied to fashion.
Fashion's Truth Engine
Featured in chapter 3 of the book, Fashion Tech Applied, Rakesh makes a case for blockchain platforms functioning as a 'truth engine' that ensures data integrity and trust. Hear Rakesh's analogy of a garment's life akin to revealing the 'karma' of clothing, and discuss how this emerging tech equips consumers with the power to make ethical and sustainable choices. However, this is not without challenges from larger fashion corporations and the like.
Find out about QBrics: qbrics.com
Connect with Rakesh on LinkedIn.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*offer ends end of June 2024

Venturing into Fashion Tech - Applied Series: How to Build a Digital Sneakers Platform with Futures Factory's Nicolas Romero

Transcript

Peter Jeun Ho Tsang00:00:03.867

Fashion Tech Applied is published , my co-authored book taking you through six chapters and covering the technologies and innovations powering the fashion industry . I'm Peter Jeun Ho Tsang , founder and CEO of Beyond Form , and welcome to the special podcast series Applied . Each episode , I'll be sitting down with incredible fashion tech professionals that are featured inside th