Applied Series: Fashion Stores of the Future with Fit:Match, Cappasity & ShowcaseX
Explicit content warning
04/16/24 • 33 min
Building Tech Better Retail Experiences
Joining Von N. Ruzive and Peter Jeun Ho Tsang, co-authors of Fashion Tech Applied, are Hillary Littleton, Head of Marketing at FIT:MATCH, Elina Minina, CBDO at Cappasity, and Charles Wilders, CEO at Showcase X, to discuss how retail experiences are being augmented by technologies. The panel unpacks how tech like 3D modeling, AI, and augmented reality are reconfiguring the online and offline retail experiences. From creating your digital twin to find that impeccably fitting garment, to the role of AR holograms in building consumer trust, and why it's a combination of tech that will be make better shopping journeys.
Fashion Stores of the Future
The panel shares invaluable insights from extensive R&D, proving that the success of tech in fashion hinges on solving genuine customer pain points and providing a shopping experience that feels personal and powerful. We confront the real struggles brands face, from budgetary restraints to the steep learning curve in harnessing these technologies. The episode looks into a future where your shopping journey might be led by your smartphone, and we unravel how generational shifts are leading brands to recalibrate for a tech-savvy audience. What does your fashion store of the future look like?
This episode was originally recorded as a webinar on LinkedIn live.
Find out out about guest speakers in the links below:
- Hillary Littleton from FIT:MATCH
- Elina Minina from Cappasity
- Charles Wilders from Showcase X
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Building Tech Better Retail Experiences
Joining Von N. Ruzive and Peter Jeun Ho Tsang, co-authors of Fashion Tech Applied, are Hillary Littleton, Head of Marketing at FIT:MATCH, Elina Minina, CBDO at Cappasity, and Charles Wilders, CEO at Showcase X, to discuss how retail experiences are being augmented by technologies. The panel unpacks how tech like 3D modeling, AI, and augmented reality are reconfiguring the online and offline retail experiences. From creating your digital twin to find that impeccably fitting garment, to the role of AR holograms in building consumer trust, and why it's a combination of tech that will be make better shopping journeys.
Fashion Stores of the Future
The panel shares invaluable insights from extensive R&D, proving that the success of tech in fashion hinges on solving genuine customer pain points and providing a shopping experience that feels personal and powerful. We confront the real struggles brands face, from budgetary restraints to the steep learning curve in harnessing these technologies. The episode looks into a future where your shopping journey might be led by your smartphone, and we unravel how generational shifts are leading brands to recalibrate for a tech-savvy audience. What does your fashion store of the future look like?
This episode was originally recorded as a webinar on LinkedIn live.
Find out out about guest speakers in the links below:
- Hillary Littleton from FIT:MATCH
- Elina Minina from Cappasity
- Charles Wilders from Showcase X
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
--------
The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Previous Episode
Applied Series: Creating Digital Storytelling Magic for Luxury Fashion with Holition's CEO Jonathan Chippindale
Turning Ideas into Fashion Storytelling Diamonds
Jonathan Chippindale made his luxury marketing name in the world of fine jewellery at De Beers prior to launching his creative tech studio, Holition. The magnetic pull of Jonathan's "Willy Wonka-esque" genius, has allowed him to tap into the transformative power of digital storytelling in the luxury space. His philosophy of 'human connections first, technology second' champions Holition's digital campaigns that tug at the heartstrings. In this episode, host Peter Jeun Ho Tsang delves into how Jonathan creates these beautiful fashion campaigns for some of the world's biggest brands.
Using Creative Technologies Effectively
Louis Vuitton, Hermes, Tommy Hilfiger, Dunhill, Burberry, the list goes on. Holition's client list is not only impressive, but are willing to take technological leaps of faith with Jonathan and his team when it comes to crafting their digital marketing campaigns. In this episode we gain insight as to how he manage to convince the brands to take this leap with him, the mega trends that are shaping the fashion marketing industry, and why Jonathan believes that technology should be an invisible thread in any campaign. With all this in mind, Holition breathes life into fashion narratives, and dreams up projects like the Tommy Hilfiger & Roblox Sep 2022 fashion show; becoming vital reference points in the ever-evolving landscape of fashion tech.
Jonathan and Holition are featured in chapter 4 of the book Fashion Tech Applied. Check it out.
Find out about Holition here.
Connect with Jonathan in LinkedIn.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
--------
The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Next Episode
Applied Series: Unlocking Efficiency with Digital Pattern Precision with N-Hega's Eliane Yeung
AI & Pattern Cutting
Whilst the art of fashion pattern cutting is still rooted in flat drawings done by hand, artificial intelligence is bringing the practice into contemporary design and produce development processes. N-Hega is a company that taps into AI to help brands to achieve results such as lay planning optimisation, waste reduction, and bringing the physical into the digital. In this conversation, host Peter Jeun Ho Tsang, speaks to Marketing & Product Development Director of N-hega on why digital pattern cutting is an important part of the fashion supply chain.
Digitising Pattern Cutting
Counting clients like Rag & Bone and H&M, and more left-field like NASA, N-Hega's N-Scan Premium Scanner and N-Shot camera systems are bringing teams into the digital world. With teams that are not necessarily digital, the power of AI is truly demonstrated by making it so easy for non-digital pattern cutters to use. Eli gives us insights as to why she thinks digital pattern cutting is part of the future of fashion design and product development.
Eli and N-Hega are featured in chapter 3 of the book Fashion Tech Applied. Check it out.
Find out about N-Hega here.
Connect with Eliane on LinkedIn.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
--------
The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Venturing into Fashion Tech - Applied Series: Fashion Stores of the Future with Fit:Match, Cappasity & ShowcaseX
Transcript
Fashion Tech Applied is published , my co-authored book taking you through six chapters and covering the technologies and innovations powering the fashion industry . I'm Peter Jeun Ho Tsang , founder and CEO of Beyond Form , and welcome to the special podcast series Applied . Each episode , I'll be sitting down with incredible fashion tech professionals that are featured inside th
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