A Conversation with VCA's Chief Client Officer: Martha Smith

On this episode of the VCA Voice Podcast, Dr. Kerl is pleased to welcome Martha Smith, VCA's Chief Client Officer. Since joining VCA in 2014, Martha has led several key growth initiatives, including the development of VCA’s ecommerce strategy and build and launch of our online store and patient portals, the development and rollout of VCA’s recent brand refresh (which she counts as a career highlight), and more recently the integration of our brand, marketing and experience departments into a single, integrated growth team. Through her 9 years and 6 roles with us, she has developed an award-winning team, who have collectively racked up 17 Vetty Awards for their work on integrated client education campaigns on the subjects of parasite protection, osteoarthritis, dermatology, nutrition, digital tools, and more, and more recently three recognitions including one win at the recent Mars Petcare Engine 50 Awards.
A native of Montréal, Canada, Martha received her BA Honours English Literature from
Concordia University in Montréal, and her MA English and MBA degrees from California State University, Long Beach. Her early career involved various consulting and leadership roles focused on writing and editing, digital and ecommerce marketing, social media strategy and marketing, and growth strategy.
After 18 years in Los Angeles, Martha now lives in Fort Fairfield, Maine with her husband, Jason, where they – recently empty nesters with their son, Jayson, joining the United States Marine Corps – have turned their attention to forest-bathing in the North Maine Woods and spoiling silly their 18-month-old Border Collie/Azawakh mix, Bob.

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