177: The 7 Elements of a Primal Brand (reprise)
Using the Whole Whale - A Nonprofit Podcast05/27/20 • 49 min
We have been seeing elements of the 7 elements of the primal brand everywhere and so we went back to a great episode with Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients.
The seven elements we discuss from his book:
- Creation Story
- Creed
- Icons
- Rituals
- Pagans
- Sacred Words
- Leader
05/27/20 • 49 min
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