A Scandinavian retailer in Rochester, Minnesota is proof that you can be successful during a pandemic. The Nordic Shop has seen a nearly 300 percent growth in its online sales in 2020 thanks to a robust digital strategy, a keen understanding of its customer base and a forewarning of the impact of COVID by its European vendors. Louise and Walter Hanson, who own and operate the Nordic Shop and are celebrating 47 years in business and in marriage, share their story.
The Nordic Shop: https://www.thenordicshop.net/
Urban Evolution Podcast: www.urbanevolutionpodcast.com
Destination Medical Center: https://dmc.mn/
03/11/21 • 44 min
Urban Evolution - The Nordic Shop: Retail Success During a Pandemic
Transcript
DMC’s Urban Evolution Podcast – Louise and Walter Hanson, The Nordic Shop
Bill Von Bank:
The Urban Evolution podcast is brought to you by Destination Medical Center. Creating the global destination for health and wellness in Rochester, Minnesota more at dmc.mn.
Walter:
All of a sudden, it was getting pretty slow around here. And we're talking among ourselves and saying, "Okay, this is serious. This is not going to be something that goes away quickly
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