Episode 4: Rational Marketing vs Irrational Customers
Uppwards - The B2B Marketing Podcast04/29/22 • 31 min
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Dan's Reading List:
- Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It
- Richard Shotton - The Choice Factory
- Malcolm Gladwell - Talking to Strangers
- Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)
04/29/22 • 31 min
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