Why Less is More for Last Crumb

If I told you that you could get the Rolex of cookies delivered to your door, would you be interested in that? Matthew Jung certainly was, and that’s why he went to work for Last Crumb, and since he joined the company, it’s become one of the hottest DTC brands with a waitlist about a mile long. What was the secret to creating a massively in-demand product (other than delicious cookies of course)? Find out right here.

Tune in to learn:

• How to identify your core values and set priorities as a brand. (9:30)
• Why would you depprioritize popular channels? (11:00)
• Is email still important? (15:45)
• The most interesting things about SMS. (17:50)
• The magic behind Last Crumb’s organic growth. (20:25)
• Even if you think you have a great unboxing experience, you’re wrong. (25:00)
• How do you differentiate yourself from the rest of the brands in your category? (30:00)

Mentions:

• Setting The Table
• DTC Newsletter
• 2 PM
• Truff Episode of Up Next in Commerce
• Olipop Episode of Up Next in Commerce

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