How Does Google Maps Do It?

10/26/23 • 34 min

Every month, over a billion people open their phones and fire up Google Maps. Its original function—offering driving directions, with real-time traffic tracking—was disruptive enough in 2008, when most people had to pay $10 a month for traffic data. But since that time, it’s become a global business directory, a transit timetable, crowdedness monitor, a Street View miracle—and now, in its newest release, an augmented-reality viewer of the cityscape around you. The question is: How is Google doing it, and why is it free? Meet the man who runs Google’s entire Geo division.

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How Cool Tech is Saving the Whales

For the most part, we don’t hunt whales anymore, but we’re still killing them—mostly by driving ships into them. One species, the North Atlantic right whale, is now extinct in most parts of the world; only 340 are left. But it may not be too late. An extraordinary coalition of nonprofits, research institutions, foundations, and even megalithic shipping corporations are teaming up to develop technology, prove the science, and, yes, save the whales.

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Next Episode

Genetics, Votes, and Colin Firth

The U.S. has fallen into polarized, partisan, political bickering. Online, liberals and conservatives seem to despise each other. But nobody seems to stop to ask: How did we get our liberal and conservative views in the first place? We formed our opinions by carefully weighing the issues and thoughtfully choosing a stance, right? Well, no; turns out over half of our political leanings are determined, incredibly, by our genes. In this episode: How we figured that out, and what it means for our future.

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