Selling the way your customers buy, with Carole Mahoney

Carole Mahoney is the founder of Unbound Growth, a scientific sales development firm that helps sales teams fuel business growth, a sales coach for Harvard's entrepreneurial MBA program and soon, an author. Her upcoming book "Buyer First: How to Sell the Way Your Customers Want to Buy," is the book she wished she had 20 years ago when she first started her sales career. Hear how she's helping others understand how sales work—no matter their level of experience—through the stories of others.

Be sure to stick around for my reflections at the end of this episode!

Let's be friends! Follow me on LinkedIn.

This episode was edited and produced by Earfluence.