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Unpacking the Digital Shelf

Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Top 10 Unpacking the Digital Shelf Episodes

Goodpods has curated a list of the 10 best Unpacking the Digital Shelf episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Unpacking the Digital Shelf for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Unpacking the Digital Shelf episode by adding your comments to the episode page.

The pressure to achieve omnichannel growth profitably is on, and it’s changing the way brands need to operate. Jamie Schwab, now Vice President, Global Digital Commerce at Colgate-Palmolive, has lived through the stages of ecommerce from being the secret side show to its role as a driver of growth at companies like Unilever, Newell, and Dole. Now he leads a center of excellence for the people, process, data, and tech that will achieve the expected profitable omni results through enabling the best omni consumer experiences. It’s an exciting and challenging journey, and Jamie joined the podcast to share the details.
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Unpacking the Digital Shelf - Roundtable: The Walmart Triple Play

Roundtable: The Walmart Triple Play

Unpacking the Digital Shelf

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03/02/20 • 20 min

Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you.
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Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentives often at odds, the chain of trust on your media investments is broken. Not irretrievably so, but that’s where we are now. Andrew Criezis, President at NIQ, joined the podcast from the front lines of this battle for clear omnichannel ROI, and offers his best advice for how brands can organize and optimize for measurable omnichannel success.
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Folks, we live in a VUCA world: volatile, uncertain, complex, and ambiguous. To thrive in this environment, transformation by inches will simply not be enough. Leaps are required. Seven mind leaps, in fact, according to best-selling author Steve Dennis. His new book, Leaders Leap: Transforming Your Company at the Speed of Disruption is a primer of the transformations leaders must make to be able to drive the vision, course, and speed required to be remarkable. Steve joined the podcast to lay out the core tenets in his clarion call of a book.
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Unpacking the Digital Shelf - Introducing: Unpacking the Digital Shelf

Introducing: Unpacking the Digital Shelf

Unpacking the Digital Shelf

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10/17/19 • 5 min

Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in!
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Unpacking the Digital Shelf - Roundtable: The B2B Geekout Episode

Roundtable: The B2B Geekout Episode

Unpacking the Digital Shelf

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02/03/20 • 24 min

This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos?
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Unpacking the Digital Shelf - Roundtable: Can IDs and Blockchain Stop Counterfeiting?
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11/08/19 • 32 min

Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King.
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Unpacking the Digital Shelf - Roundtable: The Halloween Episode - What's Scary In Manufacturing
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11/01/19 • 26 min

On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal.
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It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin Heubel from Consulterce returned to the podcast to dig deep into some of the best defensive strategies that brands can use to gain some higher ground with the world’s everything store.
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The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors across the organization. Andy joined the podcast to walk us through the transformation of processes and data science that are driving growth. Following this episode, you will want to google the word “gonculator”.
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FAQ

How many episodes does Unpacking the Digital Shelf have?

Unpacking the Digital Shelf currently has 282 episodes available.

What topics does Unpacking the Digital Shelf cover?

The podcast is about Retail, Marketing, Management, Ecommerce, Podcasts, Business, Amazon and B2B.

What is the most popular episode on Unpacking the Digital Shelf?

The episode title 'Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group' is the most popular.

What is the average episode length on Unpacking the Digital Shelf?

The average episode length on Unpacking the Digital Shelf is 36 minutes.

How often are episodes of Unpacking the Digital Shelf released?

Episodes of Unpacking the Digital Shelf are typically released every 7 days.

When was the first episode of Unpacking the Digital Shelf?

The first episode of Unpacking the Digital Shelf was released on Oct 17, 2019.

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