If You Build It, They Will Come

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03/04/21 • 51 min

5 Listeners

What goes into making the perfect Instagram post? After being unceremoniously rejected from the Harvard of influencing, Jo manages to convince RewardStyle to let her in anyway. In this episode she puts their lessons to use, and tries her best to turn herself into an influencer, to create a shoppable life. She quickly discovers one of the dirty little secrets of influencing: influencers are hiring professional photographers to take a week or a month of content at once. Yes! Influencer photographers are the new wedding photographers. So Jo hires one and tries to take beautiful pictures of her entire family in matching pajamas. This is a disaster. But is it a profitable one?

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Previous Episode

An Authentic Woman

Authenticity might be the most over-used word in the influencer industrial complex. But what does it even mean? What the hell is an authentic woman? An authentic mother? From celebrities to politicians to Instagram moms, women are attacked for trying too hard to get it, or are ripped to shreds for not having enough. This week, Jo tries to figure out how to be a more authentic mother by going to both extremes: she speaks to the surfing Instagram mamas of Byron Bay, as well as a woman who chose to post her home birth on Instagram stories. But at the end of the day is searching for authenticity online just a trap designed to keep us on a hedonistic treadmill that makes us feel bad about ourselves? Or is it actually possible to be a real mom and still get paid for it.

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Next Episode

The Sharenthood

2 Recommendations

The French have laws limiting parents who Instagram their children. We have no such restrictions in the United States. In fact, social media and the world of influencing are still the wild west when it comes to children, the adorable little creatures whose images are fueling this industry. This episode got darker than we expected as we try to figure out the psychological and emotional impact of sharing images of children online. There are issues of privacy, of consent, of dignity. These ethical and moral quandaries have no easy answers and the only models we have for what this will look like in twenty years are child stars. And, well, we all know how most of them turned out.

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Under the Influence with Jo Piazza - If You Build It, They Will Come

Transcript Summary

In the episode titled "If You Build It, They Will Come," the speaker shares their experience as a content creator and struggling influencer. They recount a chaotic photo shoot, the challenges of editing and choosing the best photos, and the use of presets by influencers. The speaker interviews a life coach who discusses the pressure and exhaustion that come with constantly producing content. The sustainability and ethics of being an influencer, especially involving children, are questioned. The episode explores the world of Instagram, hashtag marketing, the value of engagements over likes, and the use of comment pods to boost engagement. The speaker discusses their struggles in making money as an influencer and their plans to hire a photographer to improve their content. Overall, this episode offers insight into the challenges and considerations of being an influencer, making it a worthwhile listen for anyone interested in the influencer industry and the impact of social media on individuals.

Transcript

Speaker 100:00:03.240

Congratulations. We're thrilled to welcome you to reward Style, one of a kind community of premium influencers. This email is your first step to getting started and becoming a part of the community. You might be confused right now, You're like, rewards, how have rejected her? She was all sad about that. Well, through the magic of being a journalist who writes about things, I begged them and they let me in. So today I'm getting studded. This momen

If You Build It, They Will Come Top Questions Answered

How often should influencers post to increase their earnings?

Consistency is key for influencers, and those who post at least once a day through Reward Style see increased earnings.

What is the process of becoming an influencer?

Becoming an influencer involves taking shoppable content pictures and engaging with followers.

How do influencers connect with brands and earn a commission on sales?

Influencers can connect with brands and earn commissions through platforms like Reward Style.

Can influencers earn commissions from promoting cheap items?

Yes, taking pictures and promoting affordable items, like Target water shoes, can potentially lead to earning commissions.

Do influencers hire professional photographers for their content?

Many influencers hire professional photographers to shoot content either once a week or once a month.

How much time do influencers spend on editing and processing images?

Influencers put a lot of effort into editing and processing images, often spending more time on that than capturing the photos themselves.

Is being an influencer photographer a full-time job?

No, the role of an influencer photographer is not a full-time job.

How much does a three-hour photo shoot cost?

A three-hour photo shoot cost the speaker $500, resulting in a $5 deficit.

What fashion trend is popular on Instagram?

Matching pajamas, particularly from the brand Hanna Anderson, are trending on Instagram.

How many pairs of Target water shoes need to be sold to cover expenses?

To make up for the expenses, the speaker needs to sell 684.9 pairs of Target water shoes.

What is the importance of keywords and detailed captions for influencers?

Keywords and detailed captions are crucial for discoverability and building a relationship with followers on social media.

Show more Questions

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