There is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech founder helped to solve that disconnect; a woman, naturally. Amber Venz Box is a 34 year old mother of four and the founder of RewardStyle and LikeToKnowIt. In the past decade, her companies have driven $8 billion in sales for brands. This week, with Amber's help, Jo applies to become a RewardStyle influencer and tries to figure out if her life is shoppable. Shoppability is a new term, one that even academics are now using. But finding out if your life as a mother is shoppable is like asking which of your kids is more commercial. And that's where this all starts to get a little uncomfortable.
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Explicit content warning
02/18/21 • 40 min
3 Listeners
Under the Influence with Jo Piazza - A Shoppable Life
Transcript
Hey, it's a Joe. If I send you my Instagram, can you look through it and then tell me which of my pictures might be the most commercial? Absolutely, um to your phone. I do. Yeah, So it's Joe Piazza author. How do you spell Piazza? Amber Vin's boxes scroll in my Instagram and then I called her up and asked her to scroll my Instagram to tell me if I got what it takes to be a mom influencer. Okay, great, So there's an adorable image of your daughter
A Shoppable Life Top Questions Answered
How do Instagram influencers monetize their content?
Instagram influencers monetize their content by using platforms like Reward Style and Like to Know It, which allow them to tag products in their posts and earn commissions from purchases made through their links.
What is Reward Style and Like to Know It?
Reward Style and Like to Know It are platforms that enable influencers to monetize their content on Instagram. They allow influencers to tag products in their posts, making it easy for consumers to purchase them.
How much worth of products were purchased through Like-to-Know-It in the first year?
$10 million worth of products were purchased through Like-to-Know-It in the first year.
How much growth has the family category of influencers seen each year?
The family category of influencers has seen 100% growth each year.
What is the importance of authenticity for Instagram influencers?
Authenticity is key for Instagram influencers as it helps them build trust with their audience. Relatable content performs well on the platform.
How much has Reward Style grown in terms of sales for retailers?
Reward Style is the largest single driver of sales for retailers, with triple-digit annual growth.
How many retailers do influencers on Reward Style have immediate access to?
Influencers accepted into the Reward Style platform have immediate access to relationships with 5,000 retailers.
How much have Reward Style and Like to Know It platforms sold in products?
Reward Style and Like to Know It platforms have sold over $8 billion in products.
How do Instagram users trigger an email newsletter through Like-to-Know-It?
Instagram users trigger an email newsletter through Like-to-Know-It by liking a post that has tagged products. The like button serves as a trigger for the email newsletter.
How do influencers train with Reward Style?
Reward Style trains influencers to use their platform effectively and provides them with the necessary skills and tools to succeed in the industry.
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