It’s two in the morning and journalist and author Jo Piazza cannot stop scrolling and scrolling through Instagram, gazing at picture-perfect images of motherhood that look nothing like her own life mothering her baby and toddler. But she realizes that with just one click she can attempt to buy these women’s perfect lives...because every other mother on Instagram is trying to sell you something. Who are these women? Why are they so mesmerizing? Dive down the rabbit hole of the billion dollar mom influencer world with Jo as she pulls back the curtain on this under-reported and under-valued industry. Stop number one, the Mormon Church. Why are so many successful mom influencers members of the LDS community? Have they cracked the code to getting paid for the unpaid labor of motherhood? And how does this all relate to porn? At the end of the day Jo begins to wonder, as she watches her own media industry crumble around her, could this be the future of content? The future of her career? Could she get paid to be a more perfect mother?
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02/04/21 • 42 min
3 Listeners
Under the Influence with Jo Piazza - A More Perfect Mother
Transcript Summary
In this episode titled "A More Perfect Mother," the speaker takes us on a journey through their nightly routine, inadvertently diving into the captivating world of mom influencers on Instagram. As they scroll through feeds consumed by women, they uncover the multibillion dollar industry driven by advertisers and marketers. Comparing mom influencing to pornography in terms of profit and performance, the speaker discusses the addictive nature of Instagram and its normalization for women. They explore the prominence of Mormon women in this industry and the concerns about its impact on women's self-esteem. The episode delves into the origins of this influencer phenomenon within the Mormon community, emphasizing the value placed on motherhood and domestic arts. Through mommy blogging, women find financial independence and empowerment, challenging societal exploitation of unpaid labor. Amid the challenges faced by working mothers, personal branding and influencing emerge as opportunities to thrive in an uncertain job market. This thought-provoking episode raises questions about the future of content creation and the continued curiosity surrounding the lives of influencers. Whether you're interested in the influencer industry or pondering societal perceptions of women's work, this episode offers unique insights to consider.
Transcript
I want to tell you about my nightly routine. My husband Nick is asleep next to me. That man passes out every night like a bear fatted up on salmon.
Speaker 1My kids, a couple of tiny terrorists, are finally asleep.
Speaker 1I always know better, but my hand reaches from my phone and I start scrolling and scrolling through pictures. Seconds later, I'm immerse
A More Perfect Mother Top Questions Answered
How much money can mom influencers make on Instagram?
Mom influencers on Instagram can make salaries ranging from $50,000 to over $1 million per year.
Do Mormon women dominate the mom influencing industry?
Yes, Mormon women are prevalent in the mom influencing industry and were among the pioneering mommy bloggers.
Why are Mormon mom influencers admired?
Mormon mom influencers are admired for their aesthetics and ability to balance motherhood with multiple children, appearing happier and more energetic than others.
How does Instagram impact self-esteem and societal expectations for women and girls?
Instagram can negatively impact self-esteem and create unrealistic societal expectations for women and girls, as it promotes a curated and idealized image of life and motherhood.
What industries generate profits and create feelings of inadequacy, according to a blogger?
According to a blogger, both the mom influencing industry and the porn industry generate profits and create feelings of inadequacy.
Why did Mormon mom bloggers become pioneers in the mommy blogging sphere?
Mormon mom bloggers became pioneers in the mommy blogging sphere due to their emphasis on documenting family life, which aligns with existing practices within the Mormon community.
How does the Mormon Church view motherhood and domestic arts?
The Mormon Church places a high value on motherhood and domestic arts, which sets it apart from other social circles.
How has Instagram become a multibillion-dollar industry?
Instagram has become a multibillion-dollar industry by attracting advertisers and marketers who leverage influencer partnerships to reach their target audience.
How can women turn their success as mommy bloggers into a profitable venture?
Women can turn their success as mommy bloggers into a profitable venture by using their content creation skills to monetize their platforms through brand collaborations and sponsored content.
Why is personal branding and influencing important for working mothers?
Personal branding and influencing have become important for working mothers as they provide a way to navigate uncertain job security and create their own power and financial stability.
Who hosts the podcast "Under the Influence" and who contributes to it?
The podcast "Under the Influence" is hosted by Joe Piazza and features contributions from various producers and researchers.
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