119. How Mid-Day Squares Is Making CPG Sexy Again With Jake Karls

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.

We also talk about:

• Building trust as a brand
• Creating loyal fans instead of customers
• The power of storytelling in marketing
• Showing the good, the bad, and the ugly
• Treating your brand like a reality show
• Should every brand practice radical transparency?
• Jake’s biggest learning lessons from being on social media
• Dealing with criticism, haters, and negativity
• Jake’s predictions for the future of CPG brands
• What does influence mean to Jake?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Jake:

• Follow Jake on Instagram: @jakekarls_
• Follow Jake on LinkedIn: @jakekarls
• Follow Mid-Day Squares on Instagram: @middaysquares
• Follow Mid-Day Squares on TikTok: @middaysquares
• Shop Mid-Day Squares: middaysquares.com

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com