UNBOXED

Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career.
0:00 - Intro
02:12 - What is GUAP?
05:25 - Learning from failure
10:50 - "I overcame, and I've been overcoming ever since"
19:26 - The mould they broke
22:05 - Benefits of university
24:00 - Advice to younger selves
26:05 - The early years of GUAP
30:00 - Learning to work with brands
36:00 - The GUAP Gala
42:29 - Forbes 30 Under 30
46:59 - What's next?
49:35 - One lesson from their journey so far
This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!
You can find more UNBOXED content on TikTok, Instagram & YouTube.
A Listen production, with Arcade Media.

In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are dedicated to her funny, uplifting and highly creative content.
In this episode, Taz Alam reflects on the career and audience she's built in the last 11 years online, and what she's learned about herself in that time.
1:18 - 3:07 Discovery of 2012 YouTube
3:07 - 8:18 On 'I Hate Myself'
8:18 - 13:58 Navigating her 20s with an audience
13:15 - 16:00 Her career highlight
16:00 - 17:37 Her methods for reframing negative thoughts
17:37 - 19:23 'If you can't figure out the why, you're going to really struggle in this job'
19:23 - 21:44 Ways to build self-confidence
21:44 - 23:01 The return to authenticity in the creator space
23:01 - 23:47 Taz's plans for her channels
23:47 - A creator that Taz loves
Taz's favourite creator right now: Max Fosh
You can find more UNBOXED content on TikTok, Instagram and YouTube.
A Listen production, with Arcade Media.
This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount.

Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations.
In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying present-day opportunities in the space, as well as some tips on how to get there.
00:00 - 05:43 What is Trippin and the role it plays in the travel industry
05:43 - 08:40 How to build community whilst scaling
08:40 - 09:40 Discovering communities to build in today's landscape
09:40 - 11:25 How Reddit is benefiting the music industry
11:25 - 15:08 Trippin's brand consultancy arm, 'All Corners'
15:08 - 17:00 How brands can be more inclusive
17:00 - 20:35 Why having a mentor is important
20:35 - 22:15 How to find a mentor
22:15 - 22:54 What's exciting them in the space right now
22:54 - 25:05 Creators they are loving at the moment
25:05 - The vision for Trippin
Their favourite creators right now:
Mikaela Loach, Rock Man Ethan & Taste Cadets

Hey, I'm Jordan, and I’m the manager of the Sidemen.
Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.
In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it’s been able to succeed at scale early on.
Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.
Stay tuned, and let's keep the conversation going.

Hey, I'm Jordan, and I’m the manager of the Sidemen.
Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.
In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator.
Timestamps:
0:00 - Why is TikTok going?
3:50 - Why you need to pivot
6:04 - Find your value proposition
8:00 - Create a LinkedIn Presence
8:50 - Get networking
9:30 - Own your data
Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.
Stay tuned, and let's keep the conversation going.