Unbox the Inbox | Email Marketing for Subscription Businesses
Gary Redmond
Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money).
After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.
This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.
Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money.
If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.
For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.
This podcast is for Subscription or e-commerce entrepreneurs who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot.
Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.
Topics covered include email marketing, e-commerce, entrepreneurship, automation, productivity, subscription boxes, advertising & business.
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Top 10 Unbox the Inbox | Email Marketing for Subscription Businesses Episodes
Goodpods has curated a list of the 10 best Unbox the Inbox | Email Marketing for Subscription Businesses episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Unbox the Inbox | Email Marketing for Subscription Businesses for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Unbox the Inbox | Email Marketing for Subscription Businesses episode by adding your comments to the episode page.
The Simple 3-Step Process to Getting 3-500 New Customers Per Month Using Email
Unbox the Inbox | Email Marketing for Subscription Businesses
05/13/24 • 13 min
Unlock the potential of your subscription box business with our proven email marketing techniques, a treasure trove of insights packed into this episode.
We're pulling back the curtain on the simple, yet profoundly effective three-step process that has skyrocketed our subscription numbers. Hear the story of how a straightforward email flow, an ingenious email capture strategy, and the magic of an exit-intent wheel can transform browsers into loyal subscribers.
Plus, learn why an abandoned cart strategy isn't just an afterthought—it's an essential tactic for reclaiming lost sales and slashing your advertising costs to a fraction.
If you're ready to take your subscription box business to stellar heights, then you won't want to miss my reveal of the "Subscription Box Email Secrets" course.
This six-week live cohort is your golden ticket to mastering the art of email marketing. We're not just talking about a few tips and tricks here; this is a full-blown toolkit that will arm you with everything you need to capture, convert, and retain customers like never before.
Spots are limited, so bring your entrepreneurial spirit and join us as we chart the course to your dream subscription box business.
www.subscriptionboxemailsecrets.com
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
Unlocking AI Secrets: Optimise Your Content and Customer Engagement w/ Jonathan Green
Unbox the Inbox | Email Marketing for Subscription Businesses
02/19/24 • 39 min
Strap in for an electrifying conversation with Jonathan Green, the mastermind behind "ChatGPT Profits," as we unlock the secrets of artificial intelligence in the subscription box industry.
As your host, Gary Redmond, I'll take you through my own trenches of social media struggles and how Jonathan's insights on AI have revolutionized the way we craft content that truly resonates with our audience.
Prepare to discover how intelligent tools can transform your brainstorming into a seamless flow of content, perfectly tailored to engage your followers across various platforms, all while maintaining that crucial human connection.
Feel the surge of productivity as we dissect three ingenious ways AI can amplify your creative output. Imagine unleashing a deluge of content ideas, as if from a personal muse, that aligns with your brand's essence and voice.
We'll guide you through the art of variety in AI-generated suggestions and discuss the power of style mimicry, where AI channels the voice of your preferred writer or brand, bringing a magnetic quality to your messaging.
Jonathan and I will also tackle the importance of refining AI-generated content, ensuring that every piece you share upholds your brand's authenticity and reputation.
Venture into the heart of customer service and email marketing as we navigate the implementation of AI in handling delicate tasks like financial transactions, all while preserving your brand's unique voice.
Peek behind the curtain of Descript, the AI tool that's revolutionizing video and podcast editing, and hear firsthand my beta-testing adventures and how this software has reshaped my content creation process.
By the end of our journey, you'll be equipped with a treasure trove of resources and knowledge to harness AI in elevating your content and customer engagement to unprecedented heights.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
Building An Optimised Subscription Business | All Things Automations w/ Stefan Pretty
Unbox the Inbox | Email Marketing for Subscription Businesses
02/05/24 • 64 min
Uncover the secrets of thriving in the subscription-based economy with Stefan Pretty, the Founder & CEO of Subbly, who joins us to share his entrepreneurial adventures.
Get ready to navigate the highs and lows of establishing and scaling a subscription business, as Stefan dishes on the early days of Subbly and the thrill of securing those initial paying customers.
This episode is a trove of wisdom for anyone looking to crack the code of customer engagement and retention, armed with the tools and strategies that have proven successful for Subbly.
Hear how Subbly helped BusterBox brave the fiery pit of Dragon's Den and emerged with valuable lessons, even as the Masters golf tournament swung in with a plot twist.
From crafting cart abandonment emails that reel customers back in, to implementing incentivizing automations that keep subscribers hooked, Stefan & Gary articulate the best tips for fostering loyalty in a market that's constantly in flux.
Listen closely – the tips shared here could be the game-changer for your e-commerce hustle.
Rounding off, we dissect the pillars of subscription box triumph – routine, adaptability, and an unyielding focus on aligning offers with the audience's desires.
Stefan reveals his personal regimen that underpins his professional success, while also emphasizing the critical role of strategic email marketing, amplified by AI.
Don't miss the chance to leverage these expert strategies and elevate your business in the challenging landscape of 2023.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
The Golden Rules of Launching a Pre-Sale for Subscription Boxes
Unbox the Inbox | Email Marketing for Subscription Businesses
11/06/23 • 18 min
Ever wonder how to launch a successful pre-sale for a subscription box?
This episode is guaranteed to be your one-stop guide.
I share my personal journey and the lessons learned from my experience in the world of subscription boxes. I talk about the importance of building an audience and leveraging social media and email lists to do so, and discuss the art of crafting a lead capture page that reels in subscribers.
Even if your pre-sale doesn't pan out as expected, don't fret! I'll teach you why it's not the end of the world and how to bounce back.
In this jam-packed episode, I'm also breaking down the crucial steps for a triumphant pre-sale launch.
Here's a sneak peek: offering customers an exclusive or premium experience is key, and building anticipation through regular emails and social media posts can work wonders.
I'll also discuss setting clear expectations about when customers will receive their orders and the importance of being receptive to feedback.
Plus, I'll be sharing how to prepare for the challenges that come with pre-launching and providing actionable tips for success.
So, whether you're planning to launch your first subscription box or you're a seasoned entrepreneur looking to improve your strategy, this episode is a must-listen.
As always, if you're left with any questions, don't hesitate to reach out to me through my Facebook group or my website.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
[Boost Sales] Harness the Power of UGC for Your Subscription Business
Unbox the Inbox | Email Marketing for Subscription Businesses
10/14/24 • 17 min
Unlock the secrets of user-generated content (UGC) and revolutionize your subscription business.
Join me, Gary Redmond, as we explore how leveraging the power of authentic customer content can not only build trust but also skyrocket your sales. Imagine converting casual browsers into loyal subscribers through the simple act of sharing their experiences.
By creating engaging competitions and rewarding your customers for sharing photos and videos of your products, you can generate a treasure trove of genuine, impactful content. Learn the strategies to motivate this content creation and discover the dual benefits of boosting your organic reach while simultaneously attracting more referrals.
Transform your marketing approach with UGC and watch your conversions soar. Hear how incorporating customer testimonials and vibrant collages in your emails can make your brand stand out, fostering credibility and closing sales.
Dive into the world of paid advertising where UGC shines, offering an organic feel that lowers resistance on platforms like Facebook and Instagram. Discover the magic of a successful campaign featuring happy dogs and subscription boxes, demonstrating the persuasive power of relatable, visually appealing content.
Consistently showcasing UGC on your website and across various channels not only builds long-lasting trust but also provides a cost-effective way to engage potential customers and drive business growth. Join me in this episode and embrace the untapped potential of user-generated content.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
How To Guarantee Growth | Mastering Your 5 Critical Sub-Box KPIs
Unbox the Inbox | Email Marketing for Subscription Businesses
09/23/24 • 13 min
Unlock the secrets to skyrocketing your subscription box business! Ever wondered what you need to watch every single day to get progress? I call these your 5 critical marketing KPIs.
Join me, Gary Redmond, as we dive deep into the critical metrics that can make or break your success. We'll start by dissecting your website conversion rate, a key indicator of how effectively your site engages potential customers.
Learn how to craft irresistible offers, streamline navigation, and strategically place call-to-action buttons to convert browsers into buyers.
I'll also share why accurate tracking with tools like Google Analytics is non-negotiable—and why hiring a tech expert could be your smartest investment yet.
Ready to elevate your email marketing game? Say goodbye to your emails landing in spam and hello to higher open and click-through rates.
Discover how to verify email senders, avoid spam triggers, and keep your email lists clean. I'll guide you through creating subject lines that spark curiosity and crafting emails that compel actions. Elevate your strategy even further by running targeted ads with engaging visuals and compelling copy.
With these actionable insights, your subscription box business will not just grow—it will soar to new heights. Tune in for a masterclass in maximizing your KPIs and transforming your business trajectory.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
[FREE Money] How To Maximize Q4 Profits Using Stuff You have Lying Around
Unbox the Inbox | Email Marketing for Subscription Businesses
10/21/24 • 15 min
Unlock the secrets to skyrocketing your subscription box profits this holiday season without breaking the bank on ads.
Join me, Gary Redmond, co-founder of BusterBox.com, as we explore the treasure trove of strategies to maximize your Q4 revenue using assets you already have on hand. Discover how to turn your email list and excess stock into gold by creating enticing holiday hampers and gift baskets.
We'll also discuss how to attract new customers and engage those who might not typically subscribe, ensuring your year ends with a profitable bang and a skill set poised to benefit your business for years to come.
We'll dive into the art of festive marketing, highlighting the power of leveraging existing customer relationships to boost Christmas sales.
Through strategic weekly emails, SMS campaigns, and exclusive Christmas deals, you'll learn how to appeal to past and current customers who are primed to make repeat purchases.
Emphasize a Christmas feel in your products, even with simple touches like festive packaging or cards, and simplify the buying process with a "yes email" strategy.
Plus, discover how to awaken dormant leads with irresistible offers, maximizing sales during this critical time. Prepare to transform your Q4 strategy with creativity, resourcefulness, and a little holiday magic.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
Why Social Media is Killing Your Sales
Unbox the Inbox | Email Marketing for Subscription Businesses
06/03/24 • 12 min
Ever been wooed by the siren song of social media's promise to skyrocket your subscription business sales?
Prepare for a reality check as we expose the folly of this all-too-common pitfall. Armed with eye-opening insights from my latest chat with a client, I guide you through the sobering truth that social media platforms, while a hive of activity, are often no friend to the organic reach we yearn for.
With a focus on entertainment, these platforms leave your painstakingly crafted content gasping for air in an ocean of memes and viral videos. But not all is lost; I’ll show you why turning to the precision of paid traffic and a razor-sharp marketing strategy could be your ticket to scaling success.
As a mentor and coach who's weathered the highs and lows of the subscription box industry, I understand the allure of high follower counts and shares. However, it's time to hit pause on that dream and press play on actionable strategies that actually move the needle.
This episode peels back the layers of social media advertising, revealing how a blended customer acquisition cost can unlock the full potential of your marketing spend. We'll map out the essential metrics you need to track and demonstrate how a well-oiled paid marketing machine can outperform any number of organic posts.
So gear up for a masterclass in maximizing your subscription business’s growth, and let's leave the wishful thinking at the door.
Remember to share your own thoughts using #podcastquestion in our Subscription Box Success Facebook group.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
Turning Your Website into a Conversion Machine: Pro Tips and Insights
Unbox the Inbox | Email Marketing for Subscription Businesses
11/13/23 • 17 min
What if you could transform your website into a conversion powerhouse, turning every casual visitor into a loyal customer?
Get ready to find out in our conversation about the magic of a hero image, the power of persuasive copy, and the art of irresistible offers.
This episode is brimming with invaluable insights on how to invest wisely in high-resolution imagery and an eye-catching website design.
We also discuss how to craft compelling, clear, and concise copy that stops your audience in their tracks and prompts them to explore further.
But that's not all. We also spill the beans on some key elements that can instill confidence in your customers and establish your brand's credibility.
Discover how a well-articulated guarantee section can strengthen the buyer's confidence, and learn about the strategic ways to showcase your credibility - all designed to convince potential customers of your legitimacy and boost conversions.
As an added bonus, we share tips on creating an irresistible, time-limited offer that compels visitors to take immediate action.
To top it off, we close the episode with resources that can help you embark on your journey to build a high-conversion website.
So tune in, and let's make your website a veritable conversion machine!
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
How To Nail the Fundamentals: Your Key to Subscription Box Success
Unbox the Inbox | Email Marketing for Subscription Businesses
06/10/24 • 11 min
Have you ever felt stuck in the whirlwind of flashy new business tactics, only to find they didn't deliver the results you hoped for?
Join me, Gary Redmond, on a journey back to basics, where I'll share why mastering fundamental actions is the real secret to success. Through my personal challenges and triumphs, we'll explore the transformative power of consistency and why your KPI tracker might just be your best friend in business.
As a mentor and coach, I've seen firsthand how focusing on content creation, audience engagement, and lead generation can build a sturdy foundation for your subscription business and personal goals alike.
In our latest episode, we also dissect the art of breaking down seemingly insurmountable business objectives into bite-sized, daily tasks. You'll learn the significance of high conversion rates and scalable traffic—without them, you're running in place.
I'll guide you through the process of refining your strategy with the precision of a craftsman, ensuring that every action you take is a step closer to your goal.
Remember to share your own ambitions using #podcastquestion in our Subscription Box Success Facebook group, and if you're aiming for actionable insights and strategies to conquer your business aspirations, let this episode be the map to your treasure.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
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FAQ
How many episodes does Unbox the Inbox | Email Marketing for Subscription Businesses have?
Unbox the Inbox | Email Marketing for Subscription Businesses currently has 52 episodes available.
What topics does Unbox the Inbox | Email Marketing for Subscription Businesses cover?
The podcast is about E-Commerce, Marketing, Entrepreneurship, Online Business, Saas, Advertising, Podcasts, Business and Email Marketing.
What is the most popular episode on Unbox the Inbox | Email Marketing for Subscription Businesses?
The episode title 'Why Social Media is Killing Your Sales' is the most popular.
What is the average episode length on Unbox the Inbox | Email Marketing for Subscription Businesses?
The average episode length on Unbox the Inbox | Email Marketing for Subscription Businesses is 17 minutes.
How often are episodes of Unbox the Inbox | Email Marketing for Subscription Businesses released?
Episodes of Unbox the Inbox | Email Marketing for Subscription Businesses are typically released every 7 days.
When was the first episode of Unbox the Inbox | Email Marketing for Subscription Businesses?
The first episode of Unbox the Inbox | Email Marketing for Subscription Businesses was released on Oct 9, 2023.
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