[Ep118] - YouTube Partners With Shopify & Expands In-Stream Commerce Tools

1. LinkedIn Business Manager is Now In Public Beta - The LinkedIn Business Manager was announced in June and finally the public beta was announced this week. Unlike invite-only betas, our public beta is open to all marketers who want to use Business Manager.

The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports.

Matched audiences allow you to retarget your website visitors, and upload lists of accounts or emails to target within LinkedIn. Through the new Business Manager, you can share those matched audiences across all accounts.

You can create a Business Manager account here. When you move your current ad accounts under the Business Manager umbrella, all settings including current campaigns and billing remain the same.

2. Twitter Posts Lower Revenue Despite Adding 9 Mil Users - Twitter added 9 million new daily active users in Q2’2022, taking it to 238 million total mDAU. Most of the new growth has come from international markets, with Twitter only adding 2 million new users in the US. In terms of its ‘rest of the World’ stats, Twitter hasn’t provided a breakdown of where its newest 7 million users have come from, but Japan and India remain its second and third largest user bases, after the US.

In terms of revenue, Twitter brought in $1.18 billion in Q2, a decrease of 1% year-over-year.

3. Snapchat Added 15 Million New Users - Snap Inc. has posted its Q2 2022 numbers, which show a steady increase in usage, but slower growth on the revenue side. First off, on users – Snapchat added 15 million more users in Q2, taking it up to 347 million daily actives. Though Snapchat has seen significant growth in India, there was virtually no growth in the North American market.

Average revenue per user remains relatively low in other markets, especially in the ‘Rest of the World’ category, where Snap added the majority of its new users.

4. Meta Launches Small Business Studios Project - Meta has launched a new Small Business Studios project, which will provide both online and in-person training elements to help small businesses make the most of their marketing efforts across both Facebook and Instagram.

• Build Your Brand workshop: An online workshop providing creative inspiration and branding guidance to small businesses using Facebook and Instagram. This workshop champions a customer mindset and dives in on business branding, how to build copy and creative when creating a post and then deciding what to post.
• Reels School: A course designed for small businesses to simplify Reels creation while expanding their audience reach and helping achieve business goals.
• Photography virtual workshop: Since building great creative can feel daunting, this training pairs small businesses with an expert to teach owners how to make great, low-cost and low-lift images that are made for mobile.

In addition to this, you can also sign-up to get a one-on-one business support session with someone from Meta’s Small Business Team, which could provide some valuable insight into how to maximize your Facebook and Instagram presences.

It’s also one of the only ways that you might be able to speak to a real person within Meta, which could see it flooded with non-brand-building queries. Either way, you can register for the initiative here.

You can learn more about Meta’s Small Business Studio programs and content here.

5. Facebook Changing The News Feed - “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”

Facebook’s main UI will now be split into a ‘Home’ feed, which will primarily focus on recommended content to keep you entertained, while you’ll also have a new ‘Feeds’ tab, where you’ll be able to view the latest posts in different categories, including ‘Favorites’, ‘Friends’, ‘Groups’, etc.

The move shifts the Facebook experience more into line with TikTok, which calls itself an ‘entertainment app’, not a social network.

6. Instagram Adds In-Chat Payment Feature - Now you can m...