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Turning the Table - Mastering Localized Marketing: How Evocalize Transforms Restaurant Campaigns

Mastering Localized Marketing: How Evocalize Transforms Restaurant Campaigns

Turning the Table

07/10/23 • 45 min

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"The one thing that's constant in franchising is that it's always in flux; there's always change happening." ~ Shannon Gewinner

Are you tired of spending hours on marketing campaigns that seem to fall flat?

Have you heard these myths about localized marketing and personalized campaigns?

Let's debunk them together.

Myth #1: Localized marketing is only for big businesses with unlimited resources.

Myth #2: Personalized campaigns are too time-consuming and require advanced technical skills.

Myth #3: These strategies are only effective for online businesses.

Join our guest speakers, JR Hopwood and Shannon Gewinner, as they reveal the truth behind these myths and how localized marketing and personalized campaigns can transform your restaurant's customer engagement and drive better business growth.

In this episode, you will be able to:

1.) Discover how combining data and AI can revolutionize your restaurant's marketing approach.

2.) Uncover the convenience of Evocalize's platform when launching marketing campaigns for restaurant operators.

3.) Delve into the benefits of real-time personalization and locality for a more impact marketing campaign.

4.) Recognize the indispensable role brand consistency and control over messaging play in your marketing longevity.

5.) Learn about the transformative power of localized marketing and personalized campaigns for restaurants.

Our guests for today’s session are the powerhouse duo, JR Hopwood Jr., a savvy solutions consultant at Evocalize, who is instrumental in decoding the mysteries of localized marketing.

With a natural ability to steer businesses towards high-converting strategies, his reputation is undoubtedly high-powered.

On a similar note, Shannon Gewinner lends her expertise as the Vice President of Marketing at Smoothie King and works magic with her data-centered branding techniques. She's known for her stellar strategies and innovative problem-solving skills. Whether your enterprise needs a marketing revamp or a strategic boost, Shannon is the woman for the job.

Learn more about our guests:

Jr Hopwood on Linkedin

Shannon Gewinner on Linkedin

Evocalize


The resources mentioned in this episode are:

Visit the Evocalize website to learn more about the AI-driven platform.

Sign up for a demo or consultation with a Solutions Consultant from Evocalize.

Consider implementing Evocalize if you have a distributed marketing system with multiple locations that are difficult to manage.

Explore the potential of using Evocalize for hotel companies with multiple locations and data points.

Start by identifying the data points you can access and how they can impact your business.

Click here to go to the website for more information, show notes, and links.

Connect with us on Social

Connect with us here:

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On YouTube

On Our Website

Jim Taylor: Benchmark 60

Adam Lamb: Chef Life Coaching

Sponsored by:

Evocalize

Turning the Table is a production of Realignment Hospitality

Explicit content warning

07/10/23 • 45 min

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Turning the Table - Mastering Localized Marketing: How Evocalize Transforms Restaurant Campaigns

Transcript

Adam Lamb

Welcome back to the show. My name is Adam Lamb and I'm a career coach for Culinary Professionals, and I'm with Jim Taylor, as always, my co-host from Benchmark 60, Jim.

Jim Taylor

Adam, how are you?

Adam Lamb

It's so nice to see you, man. It's good to be back again. Yeah. And just to let viewers and listeners know we're gonna be doing this episode of turning t

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