Travel Agent Achievers - To Educate, Encourage and Empower Travel Professionals

Do you have a love and hate relationship with social media?

Social media is really just one component of our marketing strategy however, it can sometimes be overwhelming. Posting consistently, thinking of what content to post and where to find the details that we can share. This is just the tip of the iceberg and it can be overwhelming. I feel you.

In my experience, some of the overwhelm from social media comes with WHAT to actually post and WHERE to find it. These are key things obviously as you need to know both of these to have a presence on social media.

In this episode, I’ll give you 4 places that we find content for our travel business and how we use these. Finding appropriate content that works with and resonates with your audience is key.

Social Media isn’t just Facebook and Instagram. These are 2 platforms that are the most popular for travel agents to use, however there are many more. Social Media isn’t also the only tool to use in promoting your business. We have a number of offline and online marketing strategies that help keep our clients informed, loved upon and also educated.

We recommend putting together a content calendar for your marketing campaign and business. This will help you stay focused on the end goal and also alleviate any fogginess with what to post and when. In our 6 Week Rebuild Your travel Business Program, we walk step by step through creating a content calendar specific to your business.

Know that wherever you are on your business or Social Media Journey you can always learn more things. If you want to build engagement and grow your following and email list, check out our upcoming 5 Days to more engagement on Social Media FREE Challenge.

And on that note... thank you for listening and being part of such a supportive and awesome community. You are AMAZING!

Keep Smiling, Ros

If you need a little help to stay on track and work on your business at anytime, make sure to join our Achievers in Travel - Accountability group.

In this episode, Roslyn gets together with Glin Bayley from The Value Negotiator for a heart-to-heart discussion. They kicked off the talk highlighting the difference between arguing a point and reaching a deal. Glin makes it clear that negotiation isn't about sticking to your guns, but about finding a common ground and building shared value.

Glin emphasises the importance of focusing on value rather than price.

She gives some great advice to travel experts, encouraging them to really get to know their clients' needs and wishes, and shift the conversation towards what value they're offering, not just what price they're asking.

The goal is to help clients see all the value they're getting, which makes them more at ease with the price tag. Glin believes that when you provide real value, customers are happier and more likely to come back.

Glin also encourages travel professionals to get clear on their goals and their own reasons for doing what they do. She calls for a fresh view of negotiation, urging us all to see it not as a chore, but as a positive and strategic way to build thriving travel businesses that focus on mutual benefits.

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Managing your business finances is important for any entrepreneur. But it can also feel overwhelming if it’s not a natural skill.

In the latest episode of the Travel Agent Achievers Podcast, Ros chats with Victoria Berry, who's an accountant and knows her stuff about making money work for your business. Together, they talk about how to handle your money without all the complicated jargon.

Victoria, the brain behind Bookkeeper Hub, breaks down tricky financial ideas into easy steps. She is a trained professional in the "Profit First" method. It’s a system that can help business owners struggling with money flow. It's not just about keeping your books tidy; it's about making sure your business makes you money too.

"Profit First" is about splitting up your income into different pots. You've got money for profit, your own pay, taxes, and running costs. This way, you're not just reacting to money problems; you're planning for them.

Victoria also talks about why it's important to understand how healthy your business is financially, not just doing what the rules say. She uses real-life examples to show how changing your money habits and using "Profit First" can make a big difference to your travel business and your life.

This episode is packed with great advice for travel agents wanting to get a handle on their finances. Whether you're trying to figure out cash flow, want to make more money, or just want a business that works for you, Ros and Victoria have got you covered.

So, tune in to this chat and start taking charge of your finances to make your travel business a success!

Grab all the information and further details discussed at: www.travelagentachievers.com/87

In this insightful episode, I have the pleasure of hosting Rebecca Flint, a distinguished Canva Certified Expert whose extensive background in design and branding offers invaluable insights for travel professionals seeking to establish a compelling visual brand identity for their businesses.

Rebecca's journey is a testament to the power of discipline and strategic planning, skills she honed as a high-level gymnast and later applied to her ventures in the business world.

With over two decades of experience in design, coupled with her expertise in community building and brand coaching, Rebecca's story is an example of how diverse skills can converge to create a meaningful impact.

During our conversation, Rebecca dispels the misconception that branding is solely about logos or visual elements.

She emphasizes the importance of maintaining a cohesive visual brand identity across all platforms to establish trust and loyalty among clients. This consistency is not just about aesthetics; it's about aligning your brand's visual elements with its core values and message.

Rebecca also shares insights into her upcoming program aimed at empowering business owners to master Canva for creating visually appealing and consistent content.

This episode serves as a practical guide for travel professionals navigating the emotional and practical aspects of building a brand that truly represents who they are and what they stand for.

It's an invitation to take action, to start somewhere, and to continuously strive towards creating a brand identity that resonates with their audience and themselves.

For more insights and resources to help your travel business grow, visit www.travelagentachievers.com/86 where we provide continuous updates, valuable content specific to Travel Business Owners and also resources and links to what we discussed.

As a travel business owner, just booking travel has its complexities. Then add in that you are also a Social Media specialist, content creator, Financial Controller, Administration Assistant and the list goes on.

This year our goal for you and us as a collective, is to have efficiency, be prepared and take action in our business. Efficiency being key. Ensuring we do the things we need to to continue to move forward without getting continuously bogged down or attracted to bright shiny objects.

In this episode, I will be sharing with you the TOP 3 favourite tools we use for creating social media posts. I don't want you to get stuck anywhere. These tools are purposely made to help you get organised, take out the guesswork and most importantly, allow you to focus on your zone of genius. These tools are designed to help you become efficient and put your best foot forward.

If your social media page has been in hibernation, I want you to join us in our upcoming 5-Day Social Media Challenge! Join HERE

Let's work together to grow your audience, get seen again and put together a plan for what your clients want to see.

Make sure you also download our FREE resource with Social Media Ideas and tracking sheets to track your progress and the results you get. FREE Social Media Ideas and Tracker

Resources Mentioned in this episode:

Travel Agent Achievers’ 5-Day Social Media Challenge

FREE Social Media Ideas and Tracker

Easy Graphic Design with Canva

Voice to text - Create content with Otter

Facebook Creator Studio

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