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Transform Your Workplace - A Different Approach to Attracting Talent

A Different Approach to Attracting Talent

Transform Your Workplace

02/02/21 • 32 min

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In this episode of the Transform Your Workplace podcast, brand industry experts Bryan Adams and Charlotte Marshall discuss the topic of their new book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging . The two discuss their revolutionary approach that helps brands attract incredible talent while repelling candidates who aren’t the right fit.

Takeaways:

  • The premise of Give & Get branding is that you have to be comfortable and confident with the fact that your workplace isn't for everybody.
  • The traditional employer branding model is a one-way value exchange, but the Give & Get methodology places expectations on the candidate in exchange for employer offers like benefits, salary, and opportunities.
  • Storytelling is an essential aspect of your EVP. Candidates need to be able to envision themselves as a part of your story.
  • There are three fundamental aspects of employer brand and EVP: purpose, impact, and belonging.

GUEST AT A GLANCE

Bryan Adams, CEO and Founder of Ph.Creative, and Charlotte Marshall, author, advisor, and Employer Brand Leader of the Year, are the co-authors of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Their unique approach is to replace the traditional branding model with their Give & Get Model which emphasizes not only attracting but also repelling candidates.

A QUICK GLIMPSE INTO OUR PODCAST

🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR

🎙️ Host: Brandon Laws

📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”

Contact Brandon:

Email [email protected] or connect on LinkedIn, Twitter, or Instagram.

Learn more about Xenium HR at xeniumhr.com

Follow Xenium on Twitter, Instagram, or LinkedIn.

02/02/21 • 32 min

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