In this episode of the Transform Your Workplace podcast, brand industry experts Bryan Adams and Charlotte Marshall discuss the topic of their new book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging . The two discuss their revolutionary approach that helps brands attract incredible talent while repelling candidates who aren’t the right fit.
Takeaways:
- The premise of Give & Get branding is that you have to be comfortable and confident with the fact that your workplace isn't for everybody.
- The traditional employer branding model is a one-way value exchange, but the Give & Get methodology places expectations on the candidate in exchange for employer offers like benefits, salary, and opportunities.
- Storytelling is an essential aspect of your EVP. Candidates need to be able to envision themselves as a part of your story.
- There are three fundamental aspects of employer brand and EVP: purpose, impact, and belonging.
GUEST AT A GLANCE
Bryan Adams, CEO and Founder of Ph.Creative, and Charlotte Marshall, author, advisor, and Employer Brand Leader of the Year, are the co-authors of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Their unique approach is to replace the traditional branding model with their Give & Get Model which emphasizes not only attracting but also repelling candidates.
A QUICK GLIMPSE INTO OUR PODCAST
🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR
🎙️ Host: Brandon Laws
📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”
Contact Brandon:
Email [email protected] or connect on LinkedIn, Twitter, or Instagram.
Learn more about Xenium HR at xeniumhr.com
02/02/21 • 32 min
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