A Different Approach to Attracting Talent
02/02/21 • 32 min
In this episode of the Transform Your Workplace podcast, brand industry experts Bryan Adams and Charlotte Marshall discuss the topic of their new book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging . The two discuss their revolutionary approach that helps brands attract incredible talent while repelling candidates who aren’t the right fit.
Takeaways:
- The premise of Give & Get branding is that you have to be comfortable and confident with the fact that your workplace isn't for everybody.
- The traditional employer branding model is a one-way value exchange, but the Give & Get methodology places expectations on the candidate in exchange for employer offers like benefits, salary, and opportunities.
- Storytelling is an essential aspect of your EVP. Candidates need to be able to envision themselves as a part of your story.
- There are three fundamental aspects of employer brand and EVP: purpose, impact, and belonging.
GUEST AT A GLANCE
Bryan Adams, CEO and Founder of Ph.Creative, and Charlotte Marshall, author, advisor, and Employer Brand Leader of the Year, are the co-authors of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Their unique approach is to replace the traditional branding model with their Give & Get Model which emphasizes not only attracting but also repelling candidates.
A QUICK GLIMPSE INTO OUR PODCAST
🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR
🎙️ Host: Brandon Laws
📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”
Contact Brandon:
Email [email protected] or connect on LinkedIn, Twitter, or Instagram.
Learn more about Xenium HR at xeniumhr.com
In this episode of the Transform Your Workplace podcast, brand industry experts Bryan Adams and Charlotte Marshall discuss the topic of their new book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging . The two discuss their revolutionary approach that helps brands attract incredible talent while repelling candidates who aren’t the right fit.
Takeaways:
- The premise of Give & Get branding is that you have to be comfortable and confident with the fact that your workplace isn't for everybody.
- The traditional employer branding model is a one-way value exchange, but the Give & Get methodology places expectations on the candidate in exchange for employer offers like benefits, salary, and opportunities.
- Storytelling is an essential aspect of your EVP. Candidates need to be able to envision themselves as a part of your story.
- There are three fundamental aspects of employer brand and EVP: purpose, impact, and belonging.
GUEST AT A GLANCE
Bryan Adams, CEO and Founder of Ph.Creative, and Charlotte Marshall, author, advisor, and Employer Brand Leader of the Year, are the co-authors of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Their unique approach is to replace the traditional branding model with their Give & Get Model which emphasizes not only attracting but also repelling candidates.
A QUICK GLIMPSE INTO OUR PODCAST
🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR
🎙️ Host: Brandon Laws
📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”
Contact Brandon:
Email [email protected] or connect on LinkedIn, Twitter, or Instagram.
Learn more about Xenium HR at xeniumhr.com
Previous Episode
The New Rules of Employee Experience and Communication with Victoria Dew
Brandon Laws sits down with Victoria Dew, Founder of Dewpoint Communications, to discuss research findings detailed in the recent Insights Report, The New Rules of Employee Experience and Communication in Late 2020 and Beyond.
In this podcast episode, Victoria provides employers with a fresh perspective on how the pandemic has changed the working world, especially when it comes to employee communication and engagement. Victoria offers her report findings along with 15 years of internal communications experience across various industries, all so that she can help business leaders improve their employee experience.
Takeaways:
- The global pandemic forced business leaders to realize the importance of employee engagement.
- The people stuff is critical to the success of any corporation, especially when the unexpected forces business leaders to depend on a remote team.
- The workplace is no longer a place, but rather a state. This forces corporations to rethink employee motivation and engagement.
- Businesses can expect to face challenges concerning onboarding new employees who haven’t been socialized the old way.
GUEST AT A GLANCE
Victoria Dew, the Founder and CEO of Dewpoint Communications, is no stranger to business strategy. With 15 years of internal communications experience advising executives across various industries, Victoria is passionate about helping organizations improve their efforts to communicate and engage with their employees.
Get the Insights Report - The New Rules of Employee Experience and Communication in late 2020 and Beyond
A QUICK GLIMPSE INTO OUR PODCAST
🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR
🎙️ Host: Brandon Laws
📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”
Contact Brandon:
Email [email protected] or connect on LinkedIn, Twitter, or Instagram.
Learn more about Xenium HR at xeniumhr.com
Next Episode
Saying Goodbye to Workplace Apathy with Carson Tate
Does a fulfilling and meaningful career seem like a pipedream? Are you disengaged at work, desperately awaiting Friday and then dreading the next impending workweek? In this episode of the Transform Your Workplace podcast, Brandon Laws interviews Carson Tate, business coach and consultant, about the topic of employee disengagement. As it turns out, it is possible for us to find fulfillment at work. Listen to find out how.
Takeaways:
- To engage at work, we must know that we are being heard and understood and that our needs are being met.
- We must “get clear” about what we need from our place of work.
- Those who love their jobs are self-aware — they know what their strengths are, what they need from their employer, and that they have the power to ask for it.
GUEST AT A GLANCE
Carson Tate, a best-selling author, consultant, and business coach, is all about helping organizations develop leaders, engage teams, and elevate performance. Her latest book, Own It, Love It, Make It Work: How to Make Any Job Your Dream Job, is just one of many avenues through which Carson “equips, empowers, and inspires” business leaders and teams.
A QUICK GLIMPSE INTO OUR PODCAST
🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR
🎙️ Host: Brandon Laws
📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”
Contact Brandon:
Email [email protected] or connect on LinkedIn, Twitter, or Instagram.
Learn more about Xenium HR at xeniumhr.com
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