
Swipe Left on BetterHelp: The Therapy App That's Worse Than Your Ex
Explicit content warning
05/20/25 • 45 min
We've all seen the ads - BetterHelp promises convenient therapy at your fingertips. But behind the slick marketing lies a company with deeply troubling business practices that every therapy-seeker should know about.
When Christopher Patchet, a licensed therapist, along with Lindsay McClane, looks on how BetterHelp operates. From selling sensitive user data to Facebook (resulting in a $7.8 million FTC fine) to allegedly creating fake profiles for real therapists without their consent, the revelations are genuinely shocking.
The toxic ingredients are plentiful: until 2017, BetterHelp didn't even require therapists to be licensed. The platform allegedly directed potential clients away from therapists they specifically sought out. Most disturbing is the revelation that BetterHelp notified Facebook each time users logged into their accounts or attended therapy sessions, creating a pipeline for targeted ads at vulnerable moments.
Despite knowing all this, many mental health influencers continue promoting BetterHelp to their followers. Even more telling: the company spent $8 million on podcast advertising in a single month - more than they paid in fines for violating user privacy.
This episode is just part one of our investigation. Next week, we'll explore how BetterHelp's practices harm both therapists and the clients who trust them with their mental health. If you've used online therapy services or considered them, this two-part series is essential listening that might change how you view digital mental healthcare forever.
https://www.socialworkers.org/News/News-Releases/ID/2613/Online-therapy-referral-company-that-used-deceptive-marketing-practices-is-no-longer-in-business
https://www.faithfulmind.org/listing/203185-Christopher-Patchet
https://www.hipaajournal.com/betterhelp-settlement-ftc-health-data-privacy/
https://vator.tv/2020-11-11-when-betterhelp-was-young-the-early-years/
We've all seen the ads - BetterHelp promises convenient therapy at your fingertips. But behind the slick marketing lies a company with deeply troubling business practices that every therapy-seeker should know about.
When Christopher Patchet, a licensed therapist, along with Lindsay McClane, looks on how BetterHelp operates. From selling sensitive user data to Facebook (resulting in a $7.8 million FTC fine) to allegedly creating fake profiles for real therapists without their consent, the revelations are genuinely shocking.
The toxic ingredients are plentiful: until 2017, BetterHelp didn't even require therapists to be licensed. The platform allegedly directed potential clients away from therapists they specifically sought out. Most disturbing is the revelation that BetterHelp notified Facebook each time users logged into their accounts or attended therapy sessions, creating a pipeline for targeted ads at vulnerable moments.
Despite knowing all this, many mental health influencers continue promoting BetterHelp to their followers. Even more telling: the company spent $8 million on podcast advertising in a single month - more than they paid in fines for violating user privacy.
This episode is just part one of our investigation. Next week, we'll explore how BetterHelp's practices harm both therapists and the clients who trust them with their mental health. If you've used online therapy services or considered them, this two-part series is essential listening that might change how you view digital mental healthcare forever.
https://www.socialworkers.org/News/News-Releases/ID/2613/Online-therapy-referral-company-that-used-deceptive-marketing-practices-is-no-longer-in-business
https://www.faithfulmind.org/listing/203185-Christopher-Patchet
https://www.hipaajournal.com/betterhelp-settlement-ftc-health-data-privacy/
https://vator.tv/2020-11-11-when-betterhelp-was-young-the-early-years/
Previous Episode

The Myth of the Sigma Male
The modern manosphere has created a pantheon of male archetypes, but none quite as supposedly elusive and mysterious as the "Sigma Male." Emerging around 2017-2018, this concept markets itself as the rarest, coolest type of masculinity—the lone wolf operating outside traditional hierarchies while maintaining alpha-level respect.
But peek behind the curtain, and you'll find fascinating contradictions. The very examples held up as quintessential Sigmas—James Bond, Batman, John Wick—actually reveal the myth's fatal flaw. Each of these characters relies deeply on community and support systems. Bruce Wayne has Alfred. Bond has Q and an entire spy network. The truly independent man simply doesn't exist, and the glorification of extreme isolation contributes directly to the male loneliness epidemic ravaging modern society.
What's particularly striking is that genuinely confident, independent people rarely label themselves. When examining real-world figures sometimes referenced as Sigmas (like Keanu Reeves or David Bowie), we find individuals who openly acknowledged the communities that supported them. The loudest self-proclaimed Sigma Males tend to be those most desperately seeking validation and a sense of belonging—the very opposite of the archetype they claim to embody.
This paradox reveals something profound about modern masculinity: the desperate search for identity often leads to self-defeating behaviors. Men rejecting social connections in the name of independence find themselves isolated, vulnerable, and without the very community safeguards that keep us healthy and grounded. There's nothing wrong with introversion or independence, but when taken to extremes and worn as an identity shield, these traits become potentially deadly.
Have you encountered self-proclaimed Sigma Males in your life? We'd love to hear your experiences and perspectives—write to us at [email protected] or find us on social media to continue the conversation.
Next Episode

Better Help: What Happens When Mental Health Becomes Just Another Business?
What happens when therapy becomes just another tech startup looking to maximize profits? In our deep dive into BetterHelp, we uncover the troubling reality behind the polished marketing of America's largest online therapy platform.
Behind those ubiquitous podcast advertisements lies a business model that's crushing therapists while potentially harming the very clients it claims to help. We break down exactly how the platform's payment structure forces therapists to maintain unsustainable caseloads – as many as 75 clients per therapist – while paying them a fraction of what clients are charged. When therapists inevitably burn out and leave the platform, clients (some dealing with abandonment issues) are simply reassigned without warning or closure.
The questionable practices don't end there. From the FTC's $7.8 million fine for selling sensitive client data to Facebook and Snapchat, to a system that penalizes therapists for writing thorough responses to client messages, the platform seems designed to extract maximum profit while providing minimal support. As former BetterHelp therapists ourselves, we share firsthand experiences with the platform's troubling approach to mental healthcare.
Don't settle for exploitative therapy. We discuss better alternatives for both affordable and online therapy options, including insurance-covered teletherapy and therapists who offer sliding scale payments. Your mental health journey deserves ethical, sustainable care from properly compensated professionals who have the time and resources to truly help you heal.
Have you had experiences with BetterHelp or similar platforms? Share your story with us at [email protected] and join our conversation about creating a more ethical mental health ecosystem.
Toxic Cooking Show - Swipe Left on BetterHelp: The Therapy App That's Worse Than Your Ex
Transcript
Hi and welcome to the Toxic Cooking Show , where we break down toxic people to their simplest ingredients . I'm your host this week , christopher Patchett LCSW .
Speaker 2And I'm Lindsay McLean .
Speaker 1I am going to start off this episode with a disclaimer
Speaker 1Ooh
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