106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed?
This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur?
*Parentpreneur advisory: this episode contains small amounts of colorful language.
Resources:
- Connect with Jennifer through her website and YouTube.
- Check out her podcast, Marketing Matchmaker on all the major platforms.
- Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup

What's Inside:
[00:00:00]
If they haven't done it themselves, they can't take you there.
[00:01:10]
In order to create consistent profits in your business, you must have consistent leads.
[00:06:37]
Marketing and sales are not the same department.
[00:13:14]
No one is coming to a baseball field they don't know about except ghosts.
[00:14:39]
Visibility is vulnerable until you realize that it's not actually about you.
[00:21:34]
Content creation can be overwhelming.
[00:24:21]
Creating relationships is how social media survives.
[00:31:02]
If you treat your business as a hobby, it will pay you like a hobby.
[00:35:06]
Marvel never stops churning out content.
[00:36:21]
For Iron Man, it's always about creating something better.
[00:40:22]
The ripple effect is so much wider than we think.
[00:46:50]
Head over to Marketing Matchmaker.
[00:47:58]
This week, your homework is to be a hero by practicing social listening.
Wanna binge? Check out these related episodes:
- 27: On Challenges, Self-Talk & Batman Begins (feat. Paul Ross) - 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) - 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) - 98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)