"No one better placed to connect the home moving journey"

"Houseful" is probably best known for the property portal Zoopla, but the technology giant is steadily building an array of property and data businesses and has under it's umbrella estate agent software Alto, new homes software Yourkeys and Hometrack, a UK provider of automated valuations and property insights.
Their latest venture, Movemnt, launched in July 2024 and through their relationship with LMS soon said it was working with 6 of the top 10 conveyancers by volume in the country; somewhat flying in under the radar.
In this latest Today's Conveyancer Podcast, host David Opie is joined by Houseful Product Director, Owen Rogers, tasked with developing their first foray into the conveyancing market.
Owen explains Movemnt is a network where conveyancers can connect with the Houseful ecosystem of estate agents and consumers. It will enable conveyancers to grow their business and provide an 'integration layer' for the exchange of data and communication.
Challenged on Movemnt being another panel management solution, Owen says distribution is a key component of the tool and there will be expectations on, for example, uniform onboarding but the solution is being pitched as a 'data exchange, a connectivity layer' integrating data from conveyancer's systems to other players in the home transaction.
Which leads on to material and up front information which Owen says is a 'catalyst event' for the industry driving the importance of conveyancers up the transaction. The other key driver for change is the Data (Use and Access) Bill which has been introduced into Parliament which seeks to enable data to be used and shared with relevant permissions. Owen sees it compelling the industry to share data, at the request of consumers and will remove much of the current duplication of effort. But, he warns, it will still be incumbent on technology providers like Houseful to work with insurers to support property professionals in their use and reliance on shared data.
Given there is much work going on silos around solving the current issues on material and up front information, reliance on third party data and duplication, is Houseful simply bringing another technology product to market that doesn't solve the fundamental issue that moving home is a hugely collaborative and complicated affair, bringing multiple parties together.
No, says Owen, through its relationships with estate agents, lenders, and consumers, in many ways conveyancing was a missing part of the jigsaw for the business; "I can't think of another business that is as well positioned with its product, distribution, development house, and partnerships as Houseful."
The Today's Conveyancer podcast can be found on your preferred podcast provider and also at www.todaysconveyancer.co.uk. Subscribe and listen in for all the latest conveyancing industry news and views.