This Old Marketing
Joe Pulizzi & Robert Rose
5.0
(2)
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
4 Listeners
All episodes
Best episodes
Top 10 This Old Marketing Episodes
Best episodes ranked by Goodpods Users most listened
Twitter's All-in-One Creator Strategy Might Work (329)
This Old Marketing
06/24/22 • 68 min
5.0
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.
Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.
Rants and raves include amazing Web3 use cases and PritchardCon.
This week's links:
Snap's CEO Thinks Twitter Can Be Super-App
Facebook's Creator Monetization Ideas
---------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
2 Listeners
1
242: TikTok, the Nike Ad and Surprising Acquisitions
This Old Marketing
08/06/20 • 67 min
First, watch the Nike ad if you haven't. Required watching.
TikTok was in the news this week, with a crazy deal in progress with Microsoft.
In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).
Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.
This week's sponsor: Content Marketing World
------
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
1 Listener
LinkedIn Goes ALL IN with Journalism (306)
This Old Marketing
01/14/22 • 66 min
This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.
The Information says media valuations are down except for paid subscription models. True? Well, not really.
LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?
Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).
In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.
---------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
1 Listener
Taking Platform Censorship of Creators Seriously (331)
This Old Marketing
07/08/22 • 70 min
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.
Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.
Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.
This week's articles:
Crosby, Stills & Nash Return to Spotify
---------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
1 Listener
Is Twitter Setting Up for a New Acquirer? (335)
This Old Marketing
08/05/22 • 72 min
5.0
Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?
Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?
We are shocked that payola is happening on podcasts. What needs to be done to combat this?
Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Instagram Adds Payment for Reels
---------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
1 Listener
1
Elon Owes Twitter $16 Billion (332)
This Old Marketing
07/15/22 • 67 min
Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.
Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.
And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.
Rants and raves include a new podcast network formula and NASA shots.
This week's links:
Is Spotify's Model in Trouble?
Should Netflix Launch a Theme Park?
Netflix Partners with Microsoft
---------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
1 Listener
240: Social Media Is Out to Destroy Us
This Old Marketing
07/09/20 • 63 min
Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.
At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.
In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.
And when did Substack get so big? Could it be the next bubble?
Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.
This week's sponsor: ContentTECH Summit
------
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
1 Listener
220: Twitter's Move Away from Political Ads a PR Stunt
This Old Marketing
11/04/19 • 61 min
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes.
In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today.
In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe).
------
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
------
This episode is sponsored by CMI's Agency Masterclass in NYC.
221: Marketing Always Works (If You Leave Out Certain Data)
This Old Marketing
11/18/19 • 63 min
In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels.
Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer.
In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split.
------
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
------
This episode is sponsored by ContentTECH Summit.
224: 8 Big Content Marketing Predictions for 2020
This Old Marketing
12/30/19 • 64 min
Yes! It's the annual #ThisOldMarketing predictions episode.
This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).
This year's marketing predictions include:
- Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe).
- Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert).
- The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here.
- Ad Tech takes a crippling hit in 2020 (Robert).
- Microsoft will launch their own "Disney+" for business-to-business markets (Joe).
- AppleTV Plus will die (Joe, but Robert disagrees).
- Deepfakes take over the 2020 election process (Joe).
- Big agencies start to break up after large consolidation run (Robert).
Robert's Rave - Brand-backed media gets another look.
Joe's Rave - Essentialism by Greg McKeown
------
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
------
This episode is sponsored by ContentTECH Summit.
Show more
Comments
5.0
out of 5
2 Ratings
Review or comment on this podcast...
Post
Generate a badge
Get a badge for your website that links back to this
Copy