This is Product Marketing
Product Marketing Hive
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
All episodes
Best episodes
Top 10 This is Product Marketing Episodes
Goodpods has curated a list of the 10 best This is Product Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to This is Product Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite This is Product Marketing episode by adding your comments to the episode page.
Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done
This is Product Marketing
10/27/20 • 32 min
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review the approach has gained an enthusiastic following. This PMM Hive Talk about JTBD will be an exploratory conversation with an experienced practitioner and member of the PMM Hive community, Georgia Diaconescu.
All rights reserved. © Product Marketing Hive.
Episode 0: Welcome to This is Product Marketing
This is Product Marketing
08/18/20 • 0 min
This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. We will be interviewing thought leaders, marketing and product legends. Join us to explore more. All rights reserved. © Product Marketing Hive.
All rights reserved. © Product Marketing Hive.
Episode 56: Sahil Sethi - Product Marketing Level Up
This is Product Marketing
11/12/24 • 23 min
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice.
Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/
All rights reserved. © Product Marketing Hive.
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
This is Product Marketing
04/18/23 • 27 min
In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize the impact of your sales enablement effort.
Be sure to check out Building an Effective Sales Enablement Strategy by Megan to learn more!
All rights reserved. © Product Marketing Hive.
Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
This is Product Marketing
12/20/22 • 45 min
Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023.
In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.
Join us to understand what product marketers should expect in 2023 and how they should prioritize.
All rights reserved. © Product Marketing Hive.
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
This is Product Marketing
11/22/22 • 30 min
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations.
For more information, read article "How to Quickly And Affordably Get Customer Insights" by Matt Collins.
All rights reserved. © Product Marketing Hive.
Episode 28: April Rassa - Making Product Marketing More Strategic
This is Product Marketing
09/26/22 • 25 min
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic.
For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa.
All rights reserved. © Product Marketing Hive.
Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire
This is Product Marketing
08/23/22 • 28 min
In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team.
For more information, check out article 10 Mistakes To Avoid as the First Product Marketer in a Company by Tejas Kinger.
All rights reserved. © Product Marketing Hive.
Episode 25: Jennifer Crawford - Developing Buyer Personas
This is Product Marketing
06/28/22 • 23 min
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas.
For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps.
All rights reserved. © Product Marketing Hive.
Episode 5: Crispin Read - Don't Create a Category
This is Product Marketing
10/05/20 • 8 min
In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more, please check out article"Don't create a category" on productmarketinghive.com.
All rights reserved. © Product Marketing Hive.
Show more best episodes
Show more best episodes
FAQ
How many episodes does This is Product Marketing have?
This is Product Marketing currently has 59 episodes available.
What topics does This is Product Marketing cover?
The podcast is about Product Management, Marketing, Entrepreneurship, Startups, Podcasts, Technology and Business.
What is the most popular episode on This is Product Marketing?
The episode title 'Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing' is the most popular.
What is the average episode length on This is Product Marketing?
The average episode length on This is Product Marketing is 25 minutes.
How often are episodes of This is Product Marketing released?
Episodes of This is Product Marketing are typically released every 26 days, 23 hours.
When was the first episode of This is Product Marketing?
The first episode of This is Product Marketing was released on Aug 18, 2020.
Show more FAQ
Show more FAQ