272 - Pricing Mindset with Kristin Sweeting

07/09/24 • 38 min

Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerstone of my education business, I am always excited to bring you a fresh take on pricing... and today's show is exactly that.
This episode features a guest appearance by Kristin Sweeting, who's sharing her insights on the psychology of pricing. She starts by acknowledging how emotional pricing can be, bringing up all sorts of insecurities and fears from our past and talks about how we can use an "anchor package" to expand what clients think is possible. This is one of Kristin's most popular episodes, and I thought it would be a good one to percolate on this time of year. Enjoy!
Links:

Harvard Business Review elements of value pyramid
Self-hypnosis app "Magnetic"
Profit First book

Resources:

Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
Leave a review!

07/09/24 • 38 min

1 Listener

This Can't Be That Hard - 272 - Pricing Mindset with Kristin Sweeting

Transcript

Annemie Tonken00:00:00.000

Hey guys, I have a special treat for you today back in episode 248, I had my friend Kristin Sweeting from the dangerous creatives podcast on this show. And her episode was a big hit. I love the way that Kristen thinks I feel like we have very similar basic ideas about how to run a business and all that sort of stuff. But she kind of comes to it from a slightly more mindset focused angle. And I feel like I am a little bit more focused on the

Featured in these lists

The best podcasts for Photographers

Curated by Casey Fatchett

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy