This Business of Horses

Episode summary introduction: In this episode we chat to Eleni Randle, Founder of Eldnar Consultancy and its latest arm The Equestrian Planning Consultancy about all things planning, her journey so far, accolades and awards, buying land and how much to pay for a potential site, planning permissions and pitfalls, fees, refusals, appeals and everything in between. Oh, and we learn who Loopy is and the important role they played in shaping Eleni’s tenacity...

Topics discussed in this episode:

• The journey to setting up Eldnar and The Equestrian Planning Consultancy [01:24]
• Professional recognition to date [05:11]
• Who is Loopy? [07:35]
• How to know if you might get permission for horses and facilities on land [09:20]
• How to use and know if existing buildings have appropriate permissions [12:38]
• What to pay for a potential site [14:58]
• How most land is typically sold and the help available in the process [17:34]
• What equestrian facilities need planning permission [19:46]
• Horses are not classed as Agriculture [21:25]
• Can you build a dwelling to live on site with your horses? [24:19]
• What to submit when applying for planning permission and timing on decisions [25:55]
• What the Council takes into account when considering a planning application [31:25]
• Typical planning fees and how they are calculated [33:29]
• What you can do if your planning is refused and the appeals process [37:28]
• Options if facilities have already been built and an enforcement officer visits [41:27]
• The sort of equestrian applications Eldnar Consultancy has worked on to date [44:29]

Resources for this episode:

• Visit the Eldnar Consultancy website at www.eldnarconsultancy.co.uk [48:10]
• Visit The Equestrian Planning Consultancy website www.equestrianplanningco.co.uk [48:20]
• Visit the team on Stand G61 at The National Equine Show, 4-5 March at the NEC [48:54]

Now over to you!

• If you found this episode useful, please leave us a review and let us know what else you would like to hear
• Don’t forget to follow us on your favourite podcast app and subscribe so you don’t miss any nuggets from our brilliant guests
• Send your business related questions to be answered by relevant experts on air once a month - [email protected]

Episode summary introduction: In this episode we chat to Tim Smalley, Managing Director at Bedmax about how Bedmax bedding came about on a farm overlooking Holy Island in Northumberland, the development of the brand and its unique features, UK raw materials, international markets, Royal warrants and being the first bedding business to gain the BETA NOPS for bedding accreditation. Oh, and pine resin and the future...

Topics discussed in this episode:

• How and why it all started [01:40]
• Did the equestrian world immediately recognise Bedmax’s purpose and benefits [04:16]
• Importance of large flake vs small flake shavings [05:24]
• What makes Bedmax so popular [06:11]
• Bedmax around the world [09:18]
• UK raw materials and production [10:41]
• Royal warrants [11:22]
• Using the dust extracted in production to create another product [12:32]
• New bedding product Strawmax [14:57]
• BETA NOPS accreditation [20:22]
• The future [22:44]

Resources for this episode:

• Visit the Bedmax website at bedmaxshavings.com

Now over to you!

• If you found this episode useful, please leave us a review and let us know what else you would like to hear
• Don’t forget to follow us on your favourite podcast app and subscribe so you don’t miss any nuggets from our brilliant guests
• Send your business related questions to be answered by relevant experts on air once a month - [email protected]
• Please join us for more chat, support, networking and inspiration in our dedicated FB group The Yard Supplement Connect

Episode summary introduction: In this episode we chat to Nicola Kinnard-Comedie, Founder of NKC Equestrian Training about how and why Nicola created the business, the journey and experiences to get there, what she is most frequently asked as a business coach, what holds people back in business, biggest business learnings on her own journey, what she wishes people would start and stop doing in business, and is social media positive...

Topics discussed in this episode:

• An introduction to Nicola and how she arrived at NKC Equestrian Training [02:00]
• The transition from riding instructor to business coach [05:17]
• What business owners ask most frequently [08:27]
• What holds people back in business [10:08]
• Biggest learnings in Nicola’s business journey [15:46]
• What to start and stop doing in business [17:38]
• Is social media positive [24:32]

Resources for this episode:

• Visit NKC Equestrian Training website at www.nkcequestrian.com
• Email [email protected]
• Online business retreat https://mailchi.mp/nkcequestrian/businessretreat

Now over to you!

• If you found this episode useful, please leave us a review and let us know what else you would like to hear
• Don’t forget to follow us on your favourite podcast app and subscribe so you don’t miss any nuggets from our brilliant guests
• Send your business related questions to be answered by relevant experts on air once a month - [email protected]
• Please join us for more chat, support, networking and inspiration in our dedicated FB group The Yard Supplement Connect

Episode summary introduction: In this episode we talk to John Burdon, Director of Windowbox Limited (the home of the IV Horse range of products) about how the brand came in to existence, the ethos of the company, what makes the range of grooming products unique, product development, proudest moments, business challenges, next steps and what other products Windowbox has developed that are useful to the sector. Oh, and Romany Caravans, a Yorkshire man in Scotland and resting...

Topics discussed in this episode:

• IV Horse beginnings and ethos (and quite a bit about the products!) [01:23]
• What makes the IV Horse range unique [25:40]
• Supplying yards in a trade capacity [29:19]
• What the business is particularly proud of [30:30]
• Where the company is heading [31:03]
• Other Windowbox Limited innovations and products [41:15]
  • AU Gold [43:43], Crud Buster [44:52]
• Does John rest? [47:58]

Resources mentioned in this episode [49:57]:

• Visit Windowbox Limited website at www.windowboxlimited.co.uk
• Email on [email protected]
• Main number 01888 544261
• John Burdon mobile 07590 848911

Now over to you!

• If you found this episode useful, please leave us a review and let us know what else you would like to hear
• Don’t forget to follow us on your favourite podcast app and subscribe so you don’t miss any nuggets from our brilliant guests
• Send your business related questions to be answered by relevant experts on air once a month - [email protected]
• Please join us for more chat, support, networking and inspiration in our dedicated FB group The Yard Supplement Connect

Episode summary introduction: In this episode we talk to Rhiannon Harradine, owner of RH Equine Promotions about how and why she chose to work in the equine sector, the benefits of hiring a marketing company, why equine businesses should choose equine marketing specialists and what to look for when hiring a company, common questions on social media and what to do if you feel you can’t afford to bring in a marketing specialist. Oh, and Purple Horse Planners...

Topics discussed in this episode:

• What led Rhiannon to specialise in the equestrian sector [01:30]
• How businesses benefit from hiring a marketing company [02:21]
• Why hire an equestrian specialist over a main stream firm [03:52]
• What am I getting for my money when hiring a marketing company [05:31]
• Which social media platforms should I be using [08:58]
• The most commonly asked question on SEO [14:11]
• What to look for when hiring a marketing company [16:43]
• What if I can’t afford to hire a marketing company [19:44]
• Free Consultation [26:15]

Resources mentioned in this episode [26:50]:

• Visit RH Equine Promotions website at rhequinepromotions.co.uk
• Email Rhiannon on [email protected]

Now over to you!

• If you found this episode useful, please leave us a review and let us know what else you would like to hear
• Don’t forget to follow us on your favourite podcast app and subscribe so you don’t miss any nuggets from our brilliant guests
• Send your business related questions to be answered by relevant experts on air once a month - [email protected]
• Please join us for more chat, support, networking and inspiration in our dedicated FB group The Yard Supplement Connect